Run effective ad campaigns with Google Ads experimentation
- Offered byCXL
Run effective ad campaigns with Google Ads experimentation at CXL Overview
Duration | 2 hours |
Mode of learning | Online |
Official Website | Go to Website  |
Credential | Certificate |
Run effective ad campaigns with Google Ads experimentation at CXL Highlights
- Earn a certificate after completion of course from CXL
- 7-day no questions asked money-back period
Run effective ad campaigns with Google Ads experimentation at CXL Course details
Individuals who are responsible for:-
Managing paid advertising campaigns
Optimizing ad budgets and ROI
Running A/B tests and experiments on ads
Improving digital marketing performance through data-driven insights
Scaling ad campaigns for maximum effectiveness and efficiency
Set up and run Google Ads experiments to test campaign performance
Use data-driven insights to optimize ad spending and improve ROI
Experiment with bidding strategies, ad copy, and audience targeting
Analyze and interpret experiment results to make informed decisions
Scale winning experiments to enhance overall campaign performance
This course provides in-depth training on using Google Ads experiments to enhance your campaign performance
You’ll learn to set up and manage tests, analyze data, and apply findings to improve bidding strategies, ad copy, and audience targeting
By mastering these techniques, you’ll gain the ability to optimize your ad spend, increase conversions, and ensure your campaigns consistently deliver strong results
You’ll walk away with the knowledge to make data-driven decisions that directly impact the success of your Google Ads campaigns
Run effective ad campaigns with Google Ads experimentation at CXL Curriculum
Things to Know Before Making an Experiment
Things you need to know before you start
The Experiments Interface
How to navigate to Experiments, and understand its user interface
Ad Variation Experiments
How you can still test ads, even in the era of Responsive Search Ads
Custom Experiments
What custom experiments are, and a walkthrough of making them
Custom Experiments: Bidding
One campaign Experiment that’s always worth running: testing bid types
Custom Experiments: Audiences
Learn more and maximize your best-performing audience segments
Performance Max Experiments
See how Google’s latest Campaign type will do against your traditional setups
Course Wrap- Up
Review the key takeaways from the course
Other courses offered by CXL
Student Forum
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