Designing effective Google Ads campaigns

Offered byHubspot Academy

Designing effective Google Ads campaigns
at
Hubspot Academy
Overview

Duration	2 hours
Mode of learning	Online
Official Website	Go to Website
Credential	Certificate

Designing effective Google Ads campaigns
at
Hubspot Academy
Highlights

Earn a certificate after completion of course

Designing effective Google Ads campaigns
at
Hubspot Academy
Course details

What are the course deliverables?

Build and customize a Google Ads campaign based on the needs of their business

Create a Google Ads campaign

Target their buyer personas using HubSpot and Google audience creation tools

More about this course

Google Ads is an effective way to drive qualified traffic, or good-fit customers, to your business while they're searching for products and services like the ones you offer

With Google Ads, you can boost your website traffic, receive more phone calls, and increase your in-store visits

In this course, learn how to create a successful Google Ad campaign that drives clicks and converts leads

Designing effective Google Ads campaigns
at
Hubspot Academy
Curriculum

Getting Started with Google Ads

In this lesson, learn the basics of Google Ads and how you can get started today

Optimizing Your Google Ads

In this lesson, learn how to build a Google Ads campaign that fits the needs of your business and aligns with your customer

Targeting Strategies for Your Google Ads

In this lesson, learn how to effectively reach your customers using HubSpot and Google audiences

Reporting on Your Google Ads

In this lesson, learn how to report on the performance of your ads campaigns in Google and HubSpot and identify areas where you can improve

Designing effective Google Ads campaigns
at
Hubspot Academy
Faculty details

Jorie Munroe

Hailing from the wintry north of Vermont, Jorie is a data nerd in perpetual search of cheeky banter and caffeine. When not exploring with their husband and aussiedoodle, they're typically trying to keep their houseplants alive (and probably failing) and listening to a podcast about ghosts and ghouls. Sour candy connoisseur and wannabe mead-maker.

Christine Lee

Christine was born in Hong Kong, but has lived all over the United States, and is now back in her home state of New Hampshire. Christine is passionate about empowering others to develop into all they're capable of, which is why she loves working at HubSpot. She has her masters in clinical mental health counseling and is also a practicing therapist. When not working, you can probably find her drinking coffee and hanging out with her dog, Dobby.