Online Executive Certificate Program in Marketing Analytics and Customer Valuation

Online Executive Certificate Program in Marketing Analytics and Customer Valuation
at
Talentedge
Overview

Precision in Marketing: Elevate skills in analytics and customer valuation for strategic decision-making in our Executive Certificate Program

Who should do this course?

Experienced Marketers & Product Managers, Analysts and Executives, CMO's & Business Unit Heads, Professionals across Departments

What are the course deliverables?

Develop advanced skills in leveraging data analytics tools and techniques for strategic marketing decision-making
Acquire proficiency in segmenting and targeting customers effectively based on data-driven insights
Learn to measure and enhance marketing return on investment (ROI) through rigorous analytics and valuation methodologies
Harness the power of predictive modeling to forecast customer behavior and optimize marketing strategies for future success
Foster a culture of informed decision-making by integrating data analytics into the marketing decision process

More about this course

Advances in the data collection, computing and storage technologies in the last one decade in India has resulted in the generation of an unprecedented amount of data.
Many reports and papers reporting marketing success stories about strategic decisions based on the data analytics are published in newspapers, business magazines and journals.
Such news has attracted more companies to look for analytic talent capable of sifting through data with statistical models and translating it into guidance for business decisions.