PG Certificate in Retail and Shopper Marketing 

Mid to senior-level Business executives with roles in Retail Sales, Marketing, Store Operations, Merchandising, Business Development and Branding who have specific responsibilities to market their products and services through retail channels and formats
Retail industry professionals who are responsible for creating and maintaining retail environments or for generating insights about consumers to improve retail operations and sales
Business Heads who want to enhance their knowledge of advanced retailing methods and shopper behavior to develop innovative retail strategies
Young professionals aspiring to take on roles in marketing, consumer behavior, retail sales etc. but who do not have formal education in this domain

Introduction to Retail and Shopper Marketing

Consumer Behavior and Shopper Insights

Retail Marketing Strategy

Shopper Engagement and Experience

Digital and Omni-Channel Retailing

This programme on Retail and Shopper Marketing would help participants in understanding how the target consumers behave as shoppers in different channels/ formats and leverage the insights gained for the benefit of all involved, including Manufacturers, Retailers, Consumers and Shoppers
Participants are also expected to gain an understanding of how to manage communications for Shopper marketing in a highly competitive environment

Schedule of Classes: 1.5 hours each on Wednesdays and Thursdays from 06.00 p.m. to 07.30 p.m.

Fee for international students is USD 1350