Post Graduate Program in Digital Media Marketing offered by ITM University
5.0 /5- B NAAC accredited
- Private University
- Estd. 1997
Post Graduate Program in Digital Media Marketing at ITM University Overview
Duration | 7 months |
Mode of learning | Online |
Schedule type | Self paced |
Difficulty level | Intermediate |
Credential | Certificate |
Post Graduate Program in Digital Media Marketing at ITM University Highlights
- Degree from Southern New Hampshire University (SNHU), Manchester NH
- Strong alumni network and placement support
Post Graduate Program in Digital Media Marketing at ITM University Course details
- The course is designed for senior executives from across the industries.
- The program is delivered by highly experienced faculty with rich industry background
- We have a campus close to your work or home
- Energetic and highly interactive study atmosphere
- Our students are conferred this degree by SNHU
- Air conditioned classrooms, Wi- fi , LCD projector and E-Platform in the offering in the near future for sharing and gaining knowledge wherever you are and whenever you want
- You get to network with all students and alumni through various platforms which multiply mutually beneficial career opportunities
- In addition our placement cell will assist you in marketing your profile.
- The syllabus is designed to make the students ready for any challenging assignments in the field of Digital Media Marketing
- The PGDMM curriculum will cover Classroom Training, with a mix of 35% theory & 65 % practicals
Post Graduate Program in Digital Media Marketing at ITM University Curriculum
Module 1
Digital Marketing Introduction
The basics ( Paid, Earned & Owned)
Market Statistics
Why most companies fail / underperform in Digital Marketing
Web Analytics Introduction
Module 2
Paid Search Marketing /PPC /SEM
Keyword Research, Campaign Structure & Effective Ad Writing
Campaigns Uploading & Making Campaigns Live
Remarketing, Mobile, Display, App Marketing & Video Marketing
Case Studies & Best Optimization Strategy to Improve ROI
Module 3
Search Engine Optimization / SEO
Smart Keyword Research
On Page & Off Page Concepts
SEO Strategy to Improve ROI, Costing & Live Projects
Case Studies
Module 4
Social Media Marketing / SMM / SMO / ORM
Understanding Social Media & It actual impact
Facebook/Whats App/Twitter/Linked/Youtube Strategy & Costing
Live Social Media Project
Case Studies
Module 5
Email Marketing
Email Design Basics for Desktop & Mobiles
Email Marketing Strategy & Costing
Live Project
Case Studies
Website Designing & Developing
Basic Designing Concepts
Technology & Developing Platforms Introduction
Project Costing & Live Projects
Case Studies
Media Planning Concepts & Platforms Introduction
Programmatic Buying
KPI, Best Practices, Strategy & Costing
Case Studies
Module 8
Web Analytics
Web Analytics Introduction & Basic Reports
Multi Channel Funnel
Web Analytics Data Implementation to Improve ROI
Case Studies
Module 9
Integrated Marketing to Improve ROI
How to Integrate Offline & Online
Integration Strategy
Live Projects
Case Studies
Module 10
Lead Management
Module 11
Digital Marketing Career Guidance
Post Graduate Program in Digital Media Marketing at ITM University Entry Requirements
- Candidate must be a graduate from a recognized college/ university.
Other courses offered by ITM University
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Post Graduate Program in Digital Media Marketing at ITM University Contact Information
NH-44,BypassTurari,
Jhansi Road
Gwalior ( Madhya Pradesh)
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