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IIM Ahmedabad
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Discontinued (Aug 2024)- Customer Relationship Management 
offered by IIM Ahmedabad

Star Icon3.0 /5
  • Public/Government Institute
  • Estd. 1961

Discontinued (Aug 2024)- Customer Relationship Management
 at 
IIM Ahmedabad 
Overview

Fostering Connections, Driving Growth: Unlock the power of Customer Relationship Management to enhance customer experiences and propel business success.

Mode of learning

Online

Schedule type

Self paced

Official Website

Go to Website External Link Icon

Credential

Certificate

Discontinued (Aug 2024)- Customer Relationship Management
 at 
IIM Ahmedabad 
Highlights

  • Highly Experienced Instructors
  • Doubt support sessions available
Details Icon

Discontinued (Aug 2024)- Customer Relationship Management
 at 
IIM Ahmedabad 
Course details

Skills you will learn
Human resource managementNetworkingRelationship Management
Who should do this course?
  • The programme is designed for Marketing Managers and Information Systems Managers interested in understanding the relationship between customer, CRM, and Information Systems
What are the course deliverables?
  • Understand the concept of CRM and benefits from it.
  • Understand how to use data for gaining strategic advantage.
  • Understand the linkages between financial profitability and CRM efforts.
  • Understand CRM software and hardware and challenges in CRM implementation projects.
  • Identify the appropriate CRM strategy.
  • Design strategy for enhancing revenue management
More about this course
  • The trend is shifting to ‘Customer Managed Relationship’ or CMR.
  • It could be viewed as a practice of managing relationship with the customers with the help of IT that helps in integrating database knowledge with customer retention and growth strategy of the company.
  • The programme aims to understand the realm of CRM and how organisations can use it for creating value, discuss which kind of organisation should adopt a CRM strategy specific to its need and what is the financial and non-financial value derived from CRM, and explain Business Intelligence and its role in CRM

Discontinued (Aug 2024)- Customer Relationship Management
 at 
IIM Ahmedabad 
Curriculum

CRM as a strategy

Using customer data for designing offers

Implementation of CRM

Managing customers for life

Evaluating customer profitability and developing strategic cost advantage

Selecting the right CRM strategy

Business Intelligence

Evaluating customer profitability and developing strategic cost advantage

Determining ROI of CRM initiative

Social networking

Faculty Icon

Discontinued (Aug 2024)- Customer Relationship Management
 at 
IIM Ahmedabad 
Faculty details

Goutam Dutta
Piyush kumar sinha

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Discontinued (Aug 2024)- Customer Relationship Management
 at 
IIM Ahmedabad 
Students Ratings & Reviews

3/5
Verified Icon1 Rating
V
Vishal Sachdeva
Discontinued (Aug 2024)- Customer Relationship Management
Offered by IIM Ahmedabad - Indian Institute of Management
3
Learning Experience: Poor learning experience
Faculty: Instructors taught well Curriculum was relevant and comprehensive
Course Support: No career support provided
Reviewed on 9 Apr 2022Read More
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Discontinued (Aug 2024)- Customer Relationship Management
 at 
IIM Ahmedabad 

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Discontinued (Aug 2024)- Customer Relationship Management
 at 
IIM Ahmedabad 
Contact Information

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Address

Indian Institute of Management,
Sargam Marg, Vastrapur
Ahmedabad ( Gujarat)

Phone
07926308357

(For general query)

07971523456

(For admission query)

Email
cao@iima.ac.in

(For general query)

admission@iima.ac.in

(For admission query)

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