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IIM Ahmedabad
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Discontinued (Aug 2024)- Marketing Luxury: Understanding the Complexities of a New World of Business (Online) 
offered by IIM Ahmedabad

  • Public/Government Institute
  • Estd. 1961

Discontinued (Aug 2024)- Marketing Luxury: Understanding the Complexities of a New World of Business (Online)
 at 
IIM Ahmedabad 
Overview

Learn everything you need to know about marketing luxury and give a boost to your professional career

Duration

21 days

Mode of learning

Online

Schedule type

Self paced

Credential

Certificate

Discontinued (Aug 2024)- Marketing Luxury: Understanding the Complexities of a New World of Business (Online)
 at 
IIM Ahmedabad 
Highlights

  • Learn from IIMA faculty with deep research and teaching expertise
  • Interactions with young and successful entrepreneurs
Details Icon

Discontinued (Aug 2024)- Marketing Luxury: Understanding the Complexities of a New World of Business (Online)
 at 
IIM Ahmedabad 
Course details

Skills you will learn
Marketing
Who should do this course?
  • For managers and entrepreneurs who are either operating in the luxury and premium sectors
More about this course
  • This programme takes an in-depth look at the luxury industry from a marketing perspective
  • The luxury industry is often poorly understood, largely because the concept of luxury itself has different meanings for different groups and contexts
  • In addition, many of the rules that apply to traditional marketing do not apply to the marketing of luxury offerings
  • We begin by providing you with a strong conceptual understanding of luxury
  • Cover multiple topics which will help managers to make better decisions related to luxury marketing

Discontinued (Aug 2024)- Marketing Luxury: Understanding the Complexities of a New World of Business (Online)
 at 
IIM Ahmedabad 
Curriculum

What will the luxury industry look like in 2021?

How does luxury marketing differ from the marketing of non-luxury offerings?

What are the different business models for managing luxury brands?

Which tactical levers would you need to pull to achieve your strategic objectives?

How can you efficiently manage your luxury brand?s growth?

Faculty Icon

Discontinued (Aug 2024)- Marketing Luxury: Understanding the Complexities of a New World of Business (Online)
 at 
IIM Ahmedabad 
Faculty details

Prof. Naveen Amblee
Completed his Phd International Management, University of Hawaii at Manoa, MSc Higher Education, University of Oxford, MBA International Business, Temple University, BSc Computer Science (Minor in Economics), University of Saskatchewan

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Discontinued (Aug 2024)- Marketing Luxury: Understanding the Complexities of a New World of Business (Online)
 at 
IIM Ahmedabad 

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Discontinued (Aug 2024)- Marketing Luxury: Understanding the Complexities of a New World of Business (Online)
 at 
IIM Ahmedabad 
Contact Information

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Address

Indian Institute of Management,
Sargam Marg, Vastrapur
Ahmedabad ( Gujarat)

Phone
07926308357

(For general query)

07971523456

(For admission query)

Email
cao@iima.ac.in

(For general query)

admission@iima.ac.in

(For admission query)

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