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IIM Calcutta
IIM Calcutta Logo

Strategic Analysis for Marketing Decision-Making 
offered by IIM Calcutta

Star Icon4.0 /5
  • Public/Government Institute
  • Estd. 1961

Strategic Analysis for Marketing Decision-Making
 at 
IIM Calcutta 
Overview

Add a prestigious brand to your resume. Learn from esteemed faculty and industry practitioners.

Total fee

₹76,700

Mode of learning

Online

Difficulty level

Intermediate

Credential

Certificate

Strategic Analysis for Marketing Decision-Making
 at 
IIM Calcutta 
Highlights

  • CEMS Alliance
  • Only Management Institute in India with triple accreditations by AACSB, AMBA and EQUIS.
  • Rank 23rd globally
Details Icon

Strategic Analysis for Marketing Decision-Making
 at 
IIM Calcutta 
Course details

Skills you will learn
MarketingBusiness Strategy
Who should do this course?
  • All senior executives / managers in charge of sales or marketing functions
  • Newly appointed SBU heads
  • Managers without any formal qualification in Marketing Management
More about this course
  • Indian economy is changing. We are witnessing a shift from ??sellers?? market?? to ??buyers?? market??. License Raj has already ended. Organisations everywhere are now in search of excellence in their drive to delight their customers. Things are happening much faster now than that in the past. Product life cycles are becoming shorter. Only those companies who keep up with the fast pace will stay alive in the 21st century (Alvin Tofler). The so far protected domestic market is now being attacked by the multinationals; Indian companies are venturing out to conquer the global market. The world is increasingly becoming ??borderless??.

Strategic Analysis for Marketing Decision-Making
 at 
IIM Calcutta 
Curriculum

Environment scanning

Business Unit Strengths and Weaknesses

Product / Market Opportunities

Industry / Competitive Analysis

Market Analysis and Market Size Estimation

Economic and Risk Analysis

Marketing Analytics

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Strategic Analysis for Marketing Decision-Making
 at 
IIM Calcutta 
Students Ratings & Reviews

4/5
Verified Icon1 Rating
D
dhanashri joshi
Strategic Analysis for Marketing Decision-Making
Offered by IIM Calcutta - Indian Institute of Management
4
Other: Increased my domain knowledge and learnt a lot for technical skills
Reviewed on 16 Oct 2020Read More
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Strategic Analysis for Marketing Decision-Making
 at 
IIM Calcutta 

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Strategic Analysis for Marketing Decision-Making
 at 
IIM Calcutta 
Contact Information

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Address

IIM Calcutta
Diamond Harbour Road
Kolkata ( West Bengal)

Phone
03324380892

(For general query)

03324679178

(For admission query)

Email
ao_admissions@iimcal.ac.in

(For general query)

chair_admissions@iimcal.ac.in

(For admission query)

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