IIM Jammu
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General Management Programme 
offered by IIM Jammu

  • Public/Government Institute
  • Estd. 2016

General Management Programme
 at 
IIM Jammu 
Overview

Duration

12 months

Total fee

1.65 Lakh

Mode of learning

Online

Credential

Certificate

General Management Programme
 at 
IIM Jammu 
Highlights

  • 140+ Learning Hours
  • 8 Focused Modules
  • 3+ Real-world Case Studies
  • 3 Days Campus Immersion
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General Management Programme
 at 
IIM Jammu 
Course details

Who should do this course?
  • Mid-level and early professionals aspiring to make a career shift to general management roles or further their cross-functional, strategic mindset for effective problem-solving
  • Senior professionals keen on growing into higher managerial roles by upskilling in in-demand management strategies and executives looking to gain holistic and cross-domain perspectives to plan and execute business growth strategies
What are the course deliverables?
  • Drive effective resolution of business challenges and create a sustainable competitive advantage for your businesses
  • Build a global outlook of business and sharpen your strategic mindset and leadership skills
  • Advance your competency to effectively contribute to multi-functional teams
  • Orient your decision-making ability to a 'total firm' perspective instead of restricting it to a specific functional area
  • Develop cross-functional skills and competencies for effective management
  • Gain a holistic understanding of in-demand management concepts in an applied context
More about this course
  • Transitioning into higher managerial roles for the first time can be exciting, gratifying, and challenging all at once
  • Digital revolutions enveloping today's dynamic business landscape has led to a 'new normal' requiring new kinds of managers with future-ready managerial skills. Against this backdrop, the Indian Institute of Management Jammu (IIM Jammu) has developed the General Management Programme to help sharpen your cross-functional competencies, data-driven decision-making skills, and creative problem-solving ability. Whether you're an aspiring manager or an experienced professional, this high-impact programme, delivered via interactive live online sessions and on-campus immersion, will help you build a new path on your leadership journey while advancing your general management skills and calibre
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General Management Programme
 at 
IIM Jammu 
Curriculum

Module 1: Business Environment & Economics

Demand, supply, & market equilibrium

Production costs & choices

Competition & market structure

Inflation, interest rates, & business cycles

RBI & monetary policy

Budget & fiscal policy

International trade

Module 2: Accounting & Financial Module

Understanding the financial statements

Analysis of financial statements

Cash Flow Statement

Cost concepts

Traditional Vs. ABC costing

CVP analysis

Time Value of Money & CAPEX decision

Financial institutions & markets

Cost of capital

Working capital management

Business valuation

Module 3: Managing Self, People & Organisations

Knowing & managing self

Understanding people in an organisational context

Managing teams in an organisation

Conflict management & negotiation

Transformation from being a manager to a leader

Performance management & evaluation

Module 4: Marketing Management

Introduction to marketing concepts

STP in marketing

Consumer behaviour

Marketing research

Marketing mix

Product & brand management

Pricing

Place/ distribution

Sales marketing

Integrated marketing communication

Interactive marketing

Rural marketing

Social marketing

Marketing strategy

Emerging trends in marketing

Module 5: Operations & Supply Chain Management

Basic statistics

Introduction to operations management

Production line optimisation

Demand planning & forecasting

Logistics & distribution management

Module 6: Business Strategy

Corporate strategy

Industry analysis & attractiveness

Environment Analysis (internal & external)

Understanding & optimising Business Value Chain

Aligning organisational strategy with business objectives

Competition Analysis

Module 7: IT Systems & Business Analytics

IT for managers

Business analytics & Data Science

Artificial Intelligence

Digital transformation

Emerging technologies in business

Module 8: Business Communication

Public speaking: preparing & delivering content

Business reports/ proposals/ plans

Persuasive & argumentative skills

Corporate communication

Cross-cultural communication & business etiquette

General Management Programme
 at 
IIM Jammu 
Entry Requirements

Eligibility criteriaUp Arrow Icon

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General Management Programme
 at 
IIM Jammu 

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General Management Programme
 at 
IIM Jammu 
Contact Information

Address

Old University Campus,
Canal Road

Jammu ( Jammu and Kashmir)

Phone
01912585837

(For general query)

01912741400

(For admission query)

Email
info@iimj.ac.in

(For general query)

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