General Management Programme offered by IIM Jammu
5.0 /5- Public/Government Institute
- Estd. 2016
General Management Programme at IIM Jammu Overview
Duration | 12 months |
Total fee | ₹1.65 Lakh |
Mode of learning | Online |
Credential | Certificate |
General Management Programme at IIM Jammu Highlights
- 140+ Learning Hours
- 8 Focused Modules
- 3+ Real-world Case Studies
- 3 Days Campus Immersion
General Management Programme at IIM Jammu Course details
- Mid-level and early professionals aspiring to make a career shift to general management roles or further their cross-functional, strategic mindset for effective problem-solving
- Senior professionals keen on growing into higher managerial roles by upskilling in in-demand management strategies and executives looking to gain holistic and cross-domain perspectives to plan and execute business growth strategies
- Drive effective resolution of business challenges and create a sustainable competitive advantage for your businesses
- Build a global outlook of business and sharpen your strategic mindset and leadership skills
- Advance your competency to effectively contribute to multi-functional teams
- Orient your decision-making ability to a 'total firm' perspective instead of restricting it to a specific functional area
- Develop cross-functional skills and competencies for effective management
- Gain a holistic understanding of in-demand management concepts in an applied context
- Transitioning into higher managerial roles for the first time can be exciting, gratifying, and challenging all at once
- Digital revolutions enveloping today's dynamic business landscape has led to a 'new normal' requiring new kinds of managers with future-ready managerial skills. Against this backdrop, the Indian Institute of Management Jammu (IIM Jammu) has developed the General Management Programme to help sharpen your cross-functional competencies, data-driven decision-making skills, and creative problem-solving ability. Whether you're an aspiring manager or an experienced professional, this high-impact programme, delivered via interactive live online sessions and on-campus immersion, will help you build a new path on your leadership journey while advancing your general management skills and calibre
General Management Programme at IIM Jammu Curriculum
Module 1: Business Environment & Economics
Demand, supply, & market equilibrium
Production costs & choices
Competition & market structure
Inflation, interest rates, & business cycles
RBI & monetary policy
Budget & fiscal policy
International trade
Module 2: Accounting & Financial Module
Understanding the financial statements
Analysis of financial statements
Cash Flow Statement
Cost concepts
Traditional Vs. ABC costing
CVP analysis
Time Value of Money & CAPEX decision
Financial institutions & markets
Cost of capital
Working capital management
Business valuation
Module 3: Managing Self, People & Organisations
Knowing & managing self
Understanding people in an organisational context
Managing teams in an organisation
Conflict management & negotiation
Transformation from being a manager to a leader
Performance management & evaluation
Module 4: Marketing Management
Introduction to marketing concepts
STP in marketing
Consumer behaviour
Marketing research
Marketing mix
Product & brand management
Pricing
Place/ distribution
Sales marketing
Integrated marketing communication
Interactive marketing
Rural marketing
Social marketing
Marketing strategy
Emerging trends in marketing
Module 5: Operations & Supply Chain Management
Basic statistics
Introduction to operations management
Production line optimisation
Demand planning & forecasting
Logistics & distribution management
Module 6: Business Strategy
Corporate strategy
Industry analysis & attractiveness
Environment Analysis (internal & external)
Understanding & optimising Business Value Chain
Aligning organisational strategy with business objectives
Competition Analysis
Module 7: IT Systems & Business Analytics
IT for managers
Business analytics & Data Science
Artificial Intelligence
Digital transformation
Emerging technologies in business
Module 8: Business Communication
Public speaking: preparing & delivering content
Business reports/ proposals/ plans
Persuasive & argumentative skills
Corporate communication
Cross-cultural communication & business etiquette
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General Management Programme at IIM Jammu Contact Information
Old University Campus,
Canal Road
Jammu ( Jammu and Kashmir)
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