General Management Programme
offered by IIM Jammu

5.0 /5

(1 Review)

Public/Government Institute
Estd. 2016

General Management Programme
at
IIM Jammu
Overview

Duration	12 months
Total fee	₹1.65 Lakh
Mode of learning	Online
Credential	Certificate

General Management Programme
at
IIM Jammu
Highlights

140+ Learning Hours
8 Focused Modules
3+ Real-world Case Studies
3 Days Campus Immersion

General Management Programme
at
IIM Jammu
Course details

Skills you will learn

Negotiation Business Strategy Sales Supply chain management Marketing Conflict Management Demand planning Brand management Statistics Communication skills Corporate Strategy Operations Operations management Data Science Distribution management Competitor analysis Business Analytics Business Communication Forecasting

Who should do this course?

Mid-level and early professionals aspiring to make a career shift to general management roles or further their cross-functional, strategic mindset for effective problem-solving
Senior professionals keen on growing into higher managerial roles by upskilling in in-demand management strategies and executives looking to gain holistic and cross-domain perspectives to plan and execute business growth strategies

What are the course deliverables?

Drive effective resolution of business challenges and create a sustainable competitive advantage for your businesses
Build a global outlook of business and sharpen your strategic mindset and leadership skills
Advance your competency to effectively contribute to multi-functional teams
Orient your decision-making ability to a 'total firm' perspective instead of restricting it to a specific functional area
Develop cross-functional skills and competencies for effective management
Gain a holistic understanding of in-demand management concepts in an applied context

More about this course

Transitioning into higher managerial roles for the first time can be exciting, gratifying, and challenging all at once
Digital revolutions enveloping today's dynamic business landscape has led to a 'new normal' requiring new kinds of managers with future-ready managerial skills. Against this backdrop, the Indian Institute of Management Jammu (IIM Jammu) has developed the General Management Programme to help sharpen your cross-functional competencies, data-driven decision-making skills, and creative problem-solving ability. Whether you're an aspiring manager or an experienced professional, this high-impact programme, delivered via interactive live online sessions and on-campus immersion, will help you build a new path on your leadership journey while advancing your general management skills and calibre

General Management Programme
at
IIM Jammu
Curriculum

Module 1: Business Environment & Economics

Demand, supply, & market equilibrium

Production costs & choices

Competition & market structure

Inflation, interest rates, & business cycles

RBI & monetary policy

Budget & fiscal policy

International trade

Module 2: Accounting & Financial Module

Understanding the financial statements

Analysis of financial statements

Cash Flow Statement

Cost concepts

Traditional Vs. ABC costing

CVP analysis

Time Value of Money & CAPEX decision

Financial institutions & markets

Cost of capital

Working capital management

Business valuation

Module 3: Managing Self, People & Organisations

Knowing & managing self

Understanding people in an organisational context

Managing teams in an organisation

Conflict management & negotiation

Transformation from being a manager to a leader

Performance management & evaluation

Module 4: Marketing Management

Introduction to marketing concepts

STP in marketing

Consumer behaviour

Marketing research

Marketing mix

Product & brand management

Pricing

Place/ distribution

Sales marketing

Integrated marketing communication

Interactive marketing

Rural marketing

Social marketing

Marketing strategy

Emerging trends in marketing

Module 5: Operations & Supply Chain Management

Basic statistics

Introduction to operations management

Production line optimisation

Demand planning & forecasting

Logistics & distribution management

Module 6: Business Strategy

Corporate strategy

Industry analysis & attractiveness

Environment Analysis (internal & external)

Understanding & optimising Business Value Chain

Aligning organisational strategy with business objectives

Competition Analysis

Module 7: IT Systems & Business Analytics

IT for managers

Business analytics & Data Science

Artificial Intelligence

Digital transformation

Emerging technologies in business

Module 8: Business Communication

Public speaking: preparing & delivering content

Business reports/ proposals/ plans

Persuasive & argumentative skills

Corporate communication

Cross-cultural communication & business etiquette

General Management Programme
at
IIM Jammu
Entry Requirements

Eligibility criteria Up Arrow Icon

Graduates (10+2+3) or Diploma Holders (only 10+2+3) from a recognised university (UGC/AICTE/DEC/AIU/State Government/recognised international universities) in any discipline preferably with 1+ years of work experience as on Dec 30, 2022