Discontinued (Sep 2024) - Executive Programme in Strategic Marketing in the Digital Era (in association with Eruditus) offered by IIM Lucknow
4.0 /5- Public/Government Institute
- Estd. 1984
Discontinued (Sep 2024) - Executive Programme in Strategic Marketing in the Digital Era (in association with Eruditus) at IIM Lucknow Overview
Duration | 10 months |
Mode of learning | Online |
Credential | Certificate |
Discontinued (Sep 2024) - Executive Programme in Strategic Marketing in the Digital Era (in association with Eruditus) at IIM Lucknow Highlights
- Earn a certificate of completion from IIM Lucknow
- Three-day campus immersion
- Be eligible for the Executive Alumni Status
- Learn from leading IIM Lucknow faculty and industry experts
- Learn from real-world cases and a capstone project
Discontinued (Sep 2024) - Executive Programme in Strategic Marketing in the Digital Era (in association with Eruditus) at IIM Lucknow Course details
- For Mid to Senior Professionals working in Marketing, Sales
- For Senior Executives and Business Heads
- For Professionals who want to leverage the marketing strategies
- Gain advanced knowledge of contemporary marketing techniques in theory and practice
- Lead marketing innovation across multiple levels of the organisation
- Develop advanced competencies in digital marketing strategies
- Identify, understand, and leverage the ever-evolving digital marketing technologies, opportunities, and challenges
- Gain an understanding of emerging technologies to identify and leverage new opportunities
- Devise growth strategies for sustainable competitive advantage
- Develop cross-functional perspective crucial for driving business transformation
- Digital shifts in this field driving strategic and transformational impact, upskilling is no longer an option but a necessity
- Gain a comprehensive view of modern marketing in the digital age, including innovative marketing strategies, strategic global marketing, digital marketing, design thinking, and emerging technologies like AI and Blockchain with their impact to optimise ROI and drive business growth
Discontinued (Sep 2024) - Executive Programme in Strategic Marketing in the Digital Era (in association with Eruditus) at IIM Lucknow Curriculum
Fundamentals of Marketing Strategy
Marketing Intelligence and Scanning Environment
Competing through the New Marketing Mix
Evolution of Marketing Mix in the Digital era
Understanding Consumer, Consumer Buying Behavior and Consumer Value in Digital Era, Consumer Behaviour in Strategy Formulation
Segmentation, Targeting & Positioning
Competing through Innovation and New Product Solutions
Business to Business Marketing
Digital Marketing and Analytics for Scale and Growth
Marketing Communications: Objectives Decision
Media and Message Decision, Integrated Marketing Communications
Evolution of Content Marketing in a Digital World
Search Engine Optimisation
Search and Display Advertising
Social Media Marketing, Online Reputation Management, Social Media ROI
Leveraging Content and Social Media
Web Scraping, Text Mining
Online Marketing Research
Digital Marketing Metrics & Analytics, Web Analytics
Data Privacy and Data Security
E-mail Marketing, Mobile Marketing
Sales Strategy in Digital Era
Marketing Research and Analytics
Introduction to Marketing Research Process & Problem Formulation
Research Design, Research Methodology and Sampling
Measurements and Scaling in Marketing Research
Designing Marketing Research Tools; Data Collection Approaches
Data Organisation and Analysis, Data Driven Marketing using Analytics
Advanced Marketing using Blockchain Technology
Automation and AI for Business Growth
Customer Analysis
Management Essentials for Marketing
Financial Acumen
Managing Human Resources
Communication and Negotiation
Product and Brand Management Strategies
Product Management and New Product Decisions
Managing Services and Service Strategy
Strategic Brand Management
Brand Management in Web 2.0 and 3.0
Pricing Challenges, Pricing Strategies for Digital Customers
Pricing Models, Consumer Based Pricing, Value Based Pricing, Competition Based Pricing
Dynamic Pricing in Digital and Non-digital Environment
Marketing Channels and Strategies
Distribution Channel, Consumer-driven Distribution
Digital Marketing Channel
Channel Strategy: Optimisation & Budgeting
E-Commerce Models
Content Marketing, Multi-Channel and, Omni-Channel Marketing
Discontinued (Sep 2024) - Executive Programme in Strategic Marketing in the Digital Era (in association with Eruditus) at IIM Lucknow Faculty details
Discontinued (Sep 2024) - Executive Programme in Strategic Marketing in the Digital Era (in association with Eruditus) at IIM Lucknow Entry Requirements
- Education: Minimum 50% of marks in Graduation/ Diploma/ Post Graduation and should be currently working
- Experience: Any Graduate with a minimum work experience of 5 years
Other courses offered by IIM Lucknow
Discontinued (Sep 2024) - Executive Programme in Strategic Marketing in the Digital Era (in association with Eruditus) at IIM Lucknow Students Ratings & Reviews
3 Ratings- 3-43
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Colleges in LucknowIIM LucknowCoursesDiscontinued (Sep 2024) - Executive Programme in Strategic Marketing in the Digital Era (in association with Eruditus)Discontinued (Sep 2024) - Executive Programme in Strategic Marketing in the Digital Era (in association with Eruditus) at IIM Lucknow News & Updates
Discontinued (Sep 2024) - Executive Programme in Strategic Marketing in the Digital Era (in association with Eruditus) at IIM Lucknow Contact Information
Indian Institute of Management, Prabandh Nagar, IIM Road.
Lucknow ( Uttar Pradesh)
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