General Management Programme 

offered by ISB Hyderabad

Assess industry structure and its potential influence on profitability

Study your firm's resources and organisational capacity to generate competitive advantage

Develop a business strategy based on understanding of market conditions, your firm's capabilities and its competitive advantage

Analyse key marketing ideas and phenomena

Learn how to deliver superior value to customers

Develop an appreciation for important marketing assets like brands

Optimise marketing investments, and the process of resource allocation

Acquire basic skills in analytical approaches to strategic marketing issues

Building competitive advantage through marketing analytics

Marketing analytics: the industry corner

Pricing analytics

Managing customers using analytics

Digital marketing analytics

Disrupting industries and new business models using analytics and emerging technologies

Understand the concept of value creation from the stock-market perspective

Develop your skills in identifying and analysing the metrics for value creation using information presented in financial statements

Identify the value drivers and understand the linkages between strategy and value creation

Operational excellence and service quality

The intrinsic nature of service delivery compared to product

Alignment between operations strategy and service delivery

Leveraging value over cost in services -SERVQUAL framework for gaps in service quality

Customer and market orientation; marketing: challenges of change; market leadership: opportunities and alert signals

Connecting with customers; reflections on markets; business-to-business marketing

Understanding customer value; customer value propositions in business markets; market driven organisations and customer centricity

Market leadership-price leadership and competition; market analysis for managing markets; price, profits, and customer value

Key account management; managing customers for profits and growth; choosing customers and markets; fighting commoditisation and price wars

AI as a disruptive technology

How AI affects competitive advantage

Strategies to leverage with AI-fuelled disruption

Strategies to accelerate the adoption of AI in organisations

The evolution of analytics and Big Data (Descriptive, Predictive, and Prescriptive)

Understand the uses and pitfalls of AI and Machine Learning

Discover how analytics creates competitive advantage

Analyse the key issues in negotiation situations

Develop a strategic plan for effective negotiation

Gain an intellectual understanding of negotiator behaviour and style

Gain confidence and improve your abilities as a negotiator

Break free of existing myths around performance

Internalise what it takes and how to create Leapfrog impact on demand

Internalise how 'insighting-can become a game-changer

Learn how to conduct deep, lens-shifting insight dialogues

Convert insights into opportunities and then into actionable propositions

Learn how to execute in a manner that's de-risked and that is overwhelmingly biased towards success

The art of verbal communication: theoretical foundations

Storytelling in business and life

Building presence

Impact, capture and core values

Resilience and resolution

Shine online

Communication to catalyse personal brand

Individual speech recitations

Understanding yourself and others

Working effectively in teams

Active listening and empathy

Designing your team for excellence

Leading change and gaining commitment

Delegation and coaching

IDENTIFY - A suitable project with transformative potential

IMPLEMENT - Devise and deploy the plan of action

DEFINE - The desired outcome(s) for the organisation

DEMONSTRATE - Disruptive thinking backed by innovative solutions

SOLVE - Arrive at solutions that address the challenges