Advanced Certification in Digital Marketing offered by Maharishi University Online
- Private Institute
Advanced Certification in Digital Marketing at Maharishi University Online Overview
Advanced Certification in Digital Marketing
at Maharishi University Online
Duration | 36 hours |
Start from | 5 days to go |
Total fee | ₹29,997 |
Mode of learning | Online |
Official Website | Go to Website  |
Credential | Certificate |
Advanced Certification in Digital Marketing at Maharishi University Online Highlights
Advanced Certification in Digital Marketing
at Maharishi University Online
- Earn a certificate after completion of course
Advanced Certification in Digital Marketing at Maharishi University Online Course details
Advanced Certification in Digital Marketing
at Maharishi University Online
Skills you will learn
Who should do this course?
Anyone who wants to enhance their knowledge in the Digital Marketing area
Any student or professional who is interested in enhancing their knowledge in Digital Marketing
Advanced Certification in Digital Marketing at Maharishi University Online Curriculum
Advanced Certification in Digital Marketing
at Maharishi University Online
Module 1
What is marketing and digital marketing
Understanding Marketing and Digital Marketing Process
Module 2
What is SEO
What are search engines and their functions
Understanding traffic , keywords etc
On page optimization
Site Analysis
Keyword Research With Google Keyword Planner
Keyword Planning
Domain
URL Structure
Title Tag
Meta Tag
Google Analytics (Code Generation)
Canonical Tag
H1 Tag
Image Optimization (Alt Tag)
Anchor Tag
Module 3
Understanding in organic search results
Introduction to Google ads & PPC advertising
Overview of Microsoft Adcenter (Bing & Yahoo)
Setting up Google ads account
Understanding adwords account structure
Campaigns, Adgroups, Ads, Keywords, etc.
Types of Advertising campaigns-Search, Display
Difference between search & display campaign
How does adwords rank ads
Understanding adwords algorithm (ad rank) in detail with examples
What is quality score
Why is quality score important
What is CTR
Why CTR is important Understanding bids
Advanced level bid strategies
Enhanced CPC
What are flexible bidding strategies
Understanding ad-extensions
Types of ad-extensions
Adding ad-extensions in our Campaign
Creating ad groups
Finding relevant ad groups options using tool
Creating ad groups using tool
Understanding keywords
Finding relevant keywords
Adding keywords in ad-group using keyword planner tool
Understanding types of keywords Board, Phrase, Exact, Synonym & Negative
Examples of types of keywords
Creating ads
Understanding ad metrics Display & destination URL
How to write a compelling ad copy
Best & worst examples of ads Creating ads
Tracking Performance/Conversion
What is conversion tracking Why is it important
How to set up conversion tracking
Adding tracking code in your website
Checking conversion stats
Optimizing Search Campaigns
Remarketing
Module 4
What is social media
Understanding the existing social media paradigms & psychology
How social media marketing is different than others
Module 5
Understanding Facebook marketing practical session
Creating Facebook Page
Increasing fans on fan page
How to do marketing on fan page (with examples)
Fan engagement
Important apps to do fan page marketing
Facebook Advertising
Types of Facebook advertising
Best practices for Facebook advertising
Creating Facebook advertising campaign
Targeting in ad campaign
Payment module-CPC vs CPM-CPA
Setting up conversion tracking
Facebook instant articles
Facebook creator studio
Ad breaks
Module 6
What is Linkedin
Understanding Linkedin
Company profile vs Individual Profiles (Difference between Individual and Company Profiles)
Understanding Linkedin Groups (Manage Linkedin groups)
How to do marketing on Linkedin groups
Linkedin Advertising & its best Practices
Increase ROI from Linkedin ads
Linkedin Publishing
Module 7
Understanding twitter
Tools to listen & measure influence on Twitter: Tweetdeck, Klout, PeerIndex
Black hat techniques of Twitter Marketing
Advertising on Twitter
Creating Campaigns
Types of Ads
Tools of twitter Marketing
Module 8
Understanding Campaigns
Creating 1st campaign
Importance of marketing
Benefits of marketing
Using you tube for Business
Developing you tube for Marketing strategy
Get traffic through you tube channel/ to your website
Create adgroup
Targeting options
YouTube Monetisation
How to Increase Youtube (Views, Subscriber Etc.)
Module 9
Introduction to Google analytics
How Google analytics works
Understanding Google analytics account structure
Understanding Google analytics insights
Understanding cookie tracking
Types of cookie tracking used by Google analytics
How to set up analytics account
How to add analytics code in website
Understanding goals and conversion, how to set up goals
Understanding different types of goals
Understanding bounce & bounce rate
Difference between exit rate & bounce rate how to reduce bounce rate
How to set up goals
Importance of funnels
How to integrate AdWords and analytics account
Benefits of integrating AdWords & analytics
Measuring performance of marketing campaigns via Google analytics
Understanding filters & segments
How to set up filters & segments
How to view customized reports
Monitoring traffic sources
Monitoring traffic behavior
Taking corrective actions if required
Google Analytics Certification
Module 10
Data Analytics and Insights
Personalization and Customer Segmentation
Predictive Analytics and Forecasting
Al in Content Creation and Optimization
Al in Advertising and PPC
SEO and SEM with Al
Customer Experience and Journey Mapping with Al
Emerging Trends and Future Directions
Productive Tools in AI
Advanced Certification in Digital Marketing at Maharishi University Online Placements
Advanced Certification in Digital Marketing
at Maharishi University Online
Top Recruiters for Maharishi University OnlineAdobe
Google
HCL Technologies
HDFC Bank
IBM
PayPal
Advanced Certification in Digital Marketing at Maharishi University Online Admission Process
Advanced Certification in Digital Marketing
at Maharishi University Online
Important Dates
Jan 15, 2025
Course Commencement Date
Other courses offered by Maharishi University Online
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16 hours
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Advanced Certification in Digital Marketing
at Maharishi University Online
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Advanced Certification in Digital Marketing at Maharishi University Online Contact Information
Advanced Certification in Digital Marketing
at Maharishi University Online
Address
Maharishi University of Information Technology, Gate No: 4, Opp. Sec 110, Maharshi Nagar
Noida ( Uttar Pradesh)
Phone
Email
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