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Maharishi University Online
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Certificate in Artificial Intelligence in Digital Marketing 
offered by Maharishi University Online

  • Private Institute

Certificate in Artificial Intelligence in Digital Marketing
 at 
Maharishi University Online 
Overview

Duration

36 hours

Start from

5 days to go

Total fee

₹29,999

Mode of learning

Online

Official Website

Go to Website External Link Icon

Credential

Certificate

Certificate in Artificial Intelligence in Digital Marketing
 at 
Maharishi University Online 
Highlights

  • Earn a certificate after completion of course
Details Icon

Certificate in Artificial Intelligence in Digital Marketing
 at 
Maharishi University Online 
Course details

Skills you will learn
Digital marketingSEOData analysis
Who should do this course?

Anyone who wants to enhance their knowledge in the Digital Marketing area

Any student or professional who is interested in enhancing their knowledge in Digital Marketing

More about this course

Artificial Intelligence (AI) revolutionizes Digital Marketing by enhancing customer targeting, personalization, and automation

Through predictive analytics, AI optimizes ad placements, content delivery, and customer engagement, ensuring efficient campaigns and improved ROI

Its data-driven insights empower marketers to make informed decisions, boosting overall effectiveness in the dynamic digital landscape

Certificate in Artificial Intelligence in Digital Marketing
 at 
Maharishi University Online 
Curriculum

Module 1

What is marketing and digital marketing 
Understanding Marketing and Digital Marketing Process
 

Module 2

What is SEO
What are search engines and their functions 
Understanding traffic , keywords etc
On page optimization
Site Analysis
Keyword Research With Google Keyword Planner
Keyword Planning
Domain
URL Structure
Title Tag
Meta Tag
Google Analytics (Code Generation)
Canonical Tag
H1 Tag
Image Optimization (Alt Tag)
Anchor Tag
 

Module 3

Understanding in organic search results
Introduction to Google ads & PPC advertising
Overview of Microsoft Adcenter (Bing & Yahoo)
Setting up Google ads account
Understanding adwords account structure
Campaigns, Adgroups, Ads, Keywords, etc.
Types of Advertising campaigns-Search, Display
Difference between search & display campaign
How does adwords rank ads
Understanding adwords algorithm (ad rank) in detail with examples
What is quality score 
Why is quality score important
What is CTR 
Why CTR is important Understanding bids
Advanced level bid strategies
Enhanced CPC
What are flexible bidding strategies 
Understanding ad-extensions
Types of ad-extensions
Adding ad-extensions in our Campaign
Creating ad groups
Finding relevant ad groups options using tool
Creating ad groups using tool
Understanding keywords

Finding relevant keywords

Adding keywords in ad-group using keyword planner tool

Understanding types of keywords Board, Phrase, Exact, Synonym & Negative
Examples of types of keywords
Creating ads
Understanding ad metrics Display & destination URL
How to write a compelling ad copy
Best & worst examples of ads Creating ads
Tracking Performance/Conversion
What is conversion tracking Why is it important
How to set up conversion tracking
Adding tracking code in your website
Checking conversion stats
Optimizing Search Campaigns
Remarketing
 

Module 4

What is social media 
Understanding the existing social media paradigms & psychology
How social media marketing is different than others
 

Module 5

Understanding Facebook marketing practical session

Creating Facebook Page

Increasing fans on fan page

How to do marketing on fan page (with examples)

Fan engagement

Important apps to do fan page marketing

Facebook Advertising

Types of Facebook advertising

Best practices for Facebook advertising

Creating Facebook advertising campaign

Targeting in ad campaign

Payment module-CPC vs CPM-CPA

Setting up conversion tracking

Facebook instant articles

Facebook creator studio

Ad breaks

 

Module 6

What is Linkedin 
Understanding Linkedin
Company profile vs Individual Profiles (Difference between Individual and Company Profiles)
Understanding Linkedin Groups (Manage Linkedin groups)
How to do marketing on Linkedin groups
Linkedin Advertising & its best Practices
Increase ROI from Linkedin ads
Linkedin Publishing
 

Module 7

Understanding twitter
Tools to listen & measure influence on Twitter: Tweetdeck, Klout, PeerIndex
Black hat techniques of Twitter Marketing
Advertising on Twitter
Creating Campaigns
Types of Ads
Tools of twitter Marketing
 

Module 8

Understanding Campaigns
Creating 1st campaign
Importance of marketing
Benefits of marketing
Using you tube for Business
Developing you tube for Marketing strategy
Get traffic through you tube channel/ to your website
Create adgroup
Targeting options
YouTube Monetisation
How to Increase Youtube (Views, Subscriber Etc.)
 

Module 9

Introduction to Google analytics
How Google analytics works
Understanding Google analytics account structure
Understanding Google analytics insights
Understanding cookie tracking
Types of cookie tracking used by Google analytics
How to set up analytics account
How to add analytics code in website
Understanding goals and conversion, how to set up goals
Understanding different types of goals
Understanding bounce & bounce rate
Difference between exit rate & bounce rate how to reduce bounce rate
How to set up goals
Importance of funnels
How to integrate AdWords and analytics account
Benefits of integrating AdWords & analytics
Measuring performance of marketing campaigns via Google analytics
Understanding filters & segments
How to set up filters & segments
How to view customized reports
Monitoring traffic sources
Monitoring traffic behavior
Taking corrective actions if required
Google Analytics Certification
 

Module 10

Data Analytics and Insights
Personalization and Customer Segmentation
Predictive Analytics and Forecasting
Al in Content Creation and Optimization
Al in Advertising and PPC
SEO and SEM with Al
Customer Experience and Journey Mapping with Al
Emerging Trends and Future Directions
Productive Tools in AI

Certificate in Artificial Intelligence in Digital Marketing
 at 
Maharishi University Online 
Placements

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HDFC Bank
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Certificate in Artificial Intelligence in Digital Marketing
 at 
Maharishi University Online 
Admission Process

    Important Dates

    Jan 15, 2025
    Course Commencement Date

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    Certificate in Artificial Intelligence in Digital Marketing
     at 
    Maharishi University Online 
    Contact Information

    Address

    Maharishi University of Information Technology, Gate No: 4, Opp. Sec 110, Maharshi Nagar
    Noida ( Uttar Pradesh)

    Phone
    9311107230
    Email
    help@muitonline.com
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