MBA in Marketing Management 

offered by UPES Online

These are individuals with several years of experience in marketing or related fields (advertising, sales) who want to move into leadership positions like Marketing Manager, Brand Manager, or Digital Marketing Director

Individuals with a bachelor's degree in a non-business field who are interested in transitioning into marketing can leverage an online MBA to gain the core marketing knowledge and essential business foundation

Critically evaluate the key analytical frameworks and tools used in marketing

Apply key marketing theories, frameworks, and tools to solve marketing problems

Utilize information of a firm's external and internal marketing environment to identify and prioritize appropriate marketing strategies

Exercise critical judgment through engagement and reflection with existing marketing literature and new developments in the marketing environment

Critically evaluate the marketing function and the role it plays in achieving organizational success both in commercial and non-commercial settings

Evaluate and act upon the ethical and environmental concerns linked to marketing activities

Ability to implement Sales Planning, Market research, and Brand Building Techniques

UPES Online's 2-year MBA with specialization in Marketing Management equips students with expertise in creating and executing marketing strategies, conducting market research, managing brand identity, and evaluating marketing effectiveness

This program keeps students ahead of the curve with the latest knowledge, abilities, and methods in marketing strategy, consumer behavior, and market analysis to build buisnesses