Advanced Facebook Advertising
- Offered byLinkedin Learning
Advanced Facebook Advertising at Linkedin Learning Overview
Duration | 2 hours |
Total fee | ₹1,400 |
Mode of learning | Online |
Difficulty level | Advanced |
Credential | Certificate |
Advanced Facebook Advertising at Linkedin Learning Highlights
- Earn a sharable certificate
- 1 exercise file
- Access on tablet and phone
Advanced Facebook Advertising at Linkedin Learning Course details
- This course shows learner how to use these platforms effectively to reach and expand audience
- Ashley Kennedy starts by discussing the role of short-form video in social media marketing, then covers techniques to create strong short-form video regardless of the platform
Advanced Facebook Advertising at Linkedin Learning Curriculum
Introduction
Learn how to master Facebook Ads
What you should know
Effective Campaign Management
How the Facebook ad auctions work
Control access with Facebook Business Manager
How to audit a Facebook Ads account
Custom audience, lookalikes, and retargeting strategy
Manage ads in bulk with spreadsheets
Creative Testing and Tactics
Creative testing framework: Concept-theme-variant
Interpreting Facebook's ad relevance diagnostics
Using the auction Inspect tool to detect ad fatigue
Split testing ad creative using Test and Learn
Adapting creative to Instagram and other placements
Setting up dynamic product ads for ecommerce
Creative tactics to try in your campaigns
Marketing Attribution and Optimization
Attribution, incrementality, and marketing mix modeling
Reporting on click and view attribution windows
Choosing the right event in the funnel for optimization
Predicting diminishing marginal returns to ad spend
Custom parameters in tracking templates
Tracking server-side events with the Conversions API
Automating Campaigns at Scale
Create ads programmatically via the Facebook Business API
Building custom reports using the Facebook Business API
Compare the tools for automating large-scale campaigns
Working with machine-generated creative (MGC)
Conclusion
Continue learning advanced Facebook Ads
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