Art Comes First: Exploring the Intersection of Style and Identity
- Offered byFutureLearn
Art Comes First: Exploring the Intersection of Style and Identity at FutureLearn Overview
Art Comes First: Exploring the Intersection of Style and Identity
at FutureLearn
Duration | 3 weeks |
Total fee | ₹2,205 |
Mode of learning | Online |
Official Website | Go to Website  |
Credential | Certificate |
Art Comes First: Exploring the Intersection of Style and Identity at FutureLearn Highlights
Art Comes First: Exploring the Intersection of Style and Identity
at FutureLearn
- Duration 3 weeks
- Weekly study 2 hours
- 100% online Learn at your own pace
Art Comes First: Exploring the Intersection of Style and Identity at FutureLearn Course details
Art Comes First: Exploring the Intersection of Style and Identity
at FutureLearn
Skills you will learn
More about this course
- This course will teach you how to create a brand identity that aligns with your artistic vision, as well as the values of your target audience.
- Over the past decade, Sam Lambert and Shaka Maidoh, founders of brand consultancy, Art Comes First, have built a memorable and distinct portfolio from the bottom up.
- In this course, they share key elements that made their brand succeed and the customer experiences they've created around it. You will learn how to do the same.
- Guided by Sam and Shaka, you'll explore how to turn your artistic inspiration into an authentic brand identity and tone of voice, and a set of brand values.
- You'll benefit from their wide ranging expertise in brand innovation using sound, visuals, and garments.
- As you learn how to create a sense of community around your brand, you'll consider different mediums of brand marketing, communication, and connection.
- By using music in your messaging you'll learn to fine-tune a brand voice that resonates with customers, critics, and competitors.
- Your product remains the currency of exchange between you and your community.
- How can that exchange become more than a transaction? How do you create an experience your consumer truly values?
- Having explored the qualitative aspects of marketing, retail, and design, you'll be inspired and empowered to launch products,
- experiences, brands, and projects that succeed thanks to their creative authenticity.
Art Comes First: Exploring the Intersection of Style and Identity at FutureLearn Curriculum
Art Comes First: Exploring the Intersection of Style and Identity
at FutureLearn
What is the process of building a Self in branding?
The Art of Knowing Your Self: Identity and Style
How to build and connect with a Community?
The Art of Knowing Your Voice: Sound & Messaging
The Art of Knowing Your Voice: Community
What is entailed in converting style into a product?
The Art of Knowing Your Cut: Design & Product
What Comes Next
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