IIM Lucknow Introduces Executive Programme in Data-Driven Product Management Course

Elevate your product management skills with IIM Lucknow’s new Executive Programme in Data-Driven Product Management.

Course Highlights

• Learn from the top faculty of IIM Lucknow 
• Gain hands-on experience with real-world case studies, expert sessions and projects. 
• Learn proven product management and analytics concepts from product leaders.

About the Course – Executive Programme In Data Driven Product Management Course

IIM Lucknow invites applications for its Executive Programme in Data Driven Product Management. The program combines product, marketing and development strategies across a product’s lifecycle with data analytics and design thinking.

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Objective – Executive Programme in Data-Driven Product Management Course 

The Executive Programme in Data Driven Product Management aims to help the next generation of product managers scale customer and market-centric businesses and pull off the real transformation.

Course Schedule 

• Course Duration – 8 Months
• Last Date for Registration – May 1st 2023
• Program commences on – June 30, 2023 (Live Online & In-campus Immersion)
• Academic Orientation – Jul 15, 2023
• Live Online Session Timings – 10:00 AM to 12:00 PM (Saturdays and Sundays)

Mode of Learning 

Completely online.

Instructors

• Prof. Rajeev Kumra, Professor, Marketing, Indian Institute of Management Lucknow
• Dr V.S. Prakash Attili, Assistant Professor, Information Technology and Systems, Indian Institute of Management Lucknow

Who Can Apply for Executive Programme In Data-Driven Product Management Course? 

• Product Analysts, Product Managers, Product Marketing Managers, Future Product Leaders and Owners willing to gain data-driven expertise for career growth. 
• Sales managers, business developers and other professionals seeking structured exposure to product management and product analytics and moving to product roles. 
• Software developers, tech professionals, data scientists, UX engineers, and architects who aspire to get into data-driven product management roles 
• Entrepreneurs and small-business owners keen to understand the product lifecycle and leverage data-driven decision-making capabilities for building futuristic products

Eligibility

• Graduates(10+2+3)/Diploma holder (10+2+3)
• Postgraduate with a minimum of 1+ years of work experience as on June 30, 2023.
• The applicant must have scored a minimum of 50% marks in Graduation/Diploma/Postgraduation. 
• The candidate should be currently working. 
• A basic understanding of Python.

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Course Fee  

Early Bird Fee – INR 1,80,000 + GST (Applicable till June 22, 2023)

Standard Fee – INR 1,98,000 + GST (Applicable from June 23, 2023)

What Will You Learn?

• Apply analytics and machine learning techniques to drive meaningful customer insights and leverage market dynamics.
• Build and manage product development lifecycle using agile and lean methodologies. 
• Build scalable and robust product and product marketing strategies based on proven frameworks.
• Work with Python and Tableau to analyse and visualise data and use storytelling to derive and communicate insights.
• Understand the role of product management in tech products, SAAS Products, e-commerce, and aggregator platforms.
• Understand how top companies build and launch successful products.
• Learn to build and manage the end-to-end product lifecycle with machine learning and design thinking.

Course Schedule – Executive Programme In Data Driven Product Management Course

Modules	Content
MODULE 1: Foundations to Successful Management of Products	Marketing strategy and marketing plan Dynamics of Economic and Business Landscape: Deep Capital and Product Innovation Dynamics of Economic and Business Landscape: Process Innovation and Service Delivery Market segmentation, persona, and value proposition Discovering new markets and market sizing Disruptive Business Models in a Digital Economy (B2B, B2C, B2B2C)
MODULE 2: Understanding the Customer: Customer Research and Design Thinking (Part 1)	Masterclass: Defining Customer Do’s (needs) Using Design Thinking Framework for Identifying Customer Dos Sourcing the Right Data and Data Challenges; Quantitative Research: Interviews & Surveys Qualitative Research Methods Quantitative Research: Experiment & ANOVA Qualitative methods for product managers- AB testing, funnel testing
MODULE 3: Understanding the Customer: Customer Research and Design Thinking (Part 2)	Data issues and cleaning Using Exploratory Analytics, Graphs & Plots (with use case and python) Analyzing Data with basic Statistical models (with use case and python) Regression techniques (with use case and python) Clustering techniques (with use case and python) Conjoint techniques (with use case and python) Analytical methods for product managers: Web analytics, Segmentation analytics Using Google Analytics – Deep Dive Masterclass: AI and ML for Product Managers
MODULE 4: Building Product Market Strategy	Building Customer engagement and retention strategies Decoding the customer journey Concept Testing in B2C Product Development in B2C Product positioning, roadmap and portfolio Pricing models Pricing for Software Media Mix, messaging and communication Managing channel partners and affiliates Lead Generation and SEO
MODULE 5: Defining User Experiences and Prototyping & communicating insights	Data visualisation and storytelling Building User Experience Building a Prototype/ MVP & Testing Testing a Prototype and Implementation
MODULE 6: Agile and Lean Product Development	Masterclass: Prioritising product features Product research and development Agile development methodologies Scrum Product Backlog and Estimation: Epics, User Stories, Features Product Testing and Support Tools and metrics for program management: Jira
MODULE 7: Launching a Winning Product	Sales forecasting, marketing budgeting and ROI Products and Platforms – Concepts and Business Models Online reputation management Packaging, bundling, promotions Product Marketing Metrics and ROI: Lifetime Value, CAC, Conversion Ratios Cost Management
MODULE 8: Product Management for Digital Products and Platforms	Product Management for E-commerce and Aggregator Platforms Product Management for Cloud and SAAS Based Platforms Masterclass: Product manager role and day in life of product manager/Interview-Cracking Tips Market, Demand and Skills Product Management for Service Businesses Metrics for product management 1 Metrics for product management 2 Pitching a Product/Corporate Finance
MODULE 9: From Startups to Scaling Up	Managing legal requirements, Risk and Governance, IPR Scaling up a Business: Framework and metrics Tableau Session-I Tableau Session-II Negotiation and Persuasion Strategies

Certificate of Completion

Upon successful programme completion, participants will be awarded a certificate of completion. They will be eligible for IIM Lucknow’s Executive Alumni Status (Optional with a one-time registration fee of INR 10,000 + GST). 

Please note –

• Participants must have a minimum of 75% attendance 
• The cumulative overall percentage of marks should be 50% and above
• No certificate shall be awarded if the attendance is less than 40%.

Other Important Points to Note

• Modules/ topics are indicative. The suggested time and sequence may be dropped/ modified/ adapted to fit the total programme hours.
• The recordings from live sessions will be available to the participants till two weeks after the live session is conducted, based on the discretion of the Programme Directors.
• The campus component may change to online classes subject to evolving conditions and applicable Central and State Government restrictions.

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