Basics of Programmatic Advertising Strategies
- Offered byAlison
Basics of Programmatic Advertising Strategies at Alison Overview
Basics of Programmatic Advertising Strategies
at Alison
This free online course examines the programmatic advertising process, pricing and how mobile heading bidding works
Duration | 3 hours |
Total fee | Free |
Mode of learning | Online |
Official Website | Explore Free Course  |
Credential | Certificate |
Basics of Programmatic Advertising Strategies at Alison Highlights
Basics of Programmatic Advertising Strategies
at Alison
- Earn a certificate of completion from Alison
Basics of Programmatic Advertising Strategies at Alison Course details
Basics of Programmatic Advertising Strategies
at Alison
Skills you will learn
What are the course deliverables?
- Explain the programmatic advertising process
- Discuss the programmatic setup and how it is different from others
- Summarize digital ad sizes, standards, and ad units
- Analyze how advertisers use ads to decide which inventory to buy
- Differentiate between programmatic and real-time bidding (RTB)
- Outline the programmatic integration types connecting supply to demand
- Explain common reporting metrics and programmatic reporting techniques
- State the different types of auctions and the different ways to buy and sell inventory
More about this course
- Fundamentals of Programmatic Advertising Strategies is a free online digital advertising certification on programmatic advertising which analyzes all the different parts of advertising
- You will refine your knowledge of digital advertising by learning all about the common pricing models, ad units, how advertisers use ads to decide which inventory to buy, data, ad targeting, mobile heading bidding as well as Data Manager Platforms (DMPs)
- This free online course will teach you how to place digital ads that offers a smarter, faster alternative to manual digital advertising
- This course offers a more efficient alternative, making ad buying quicker (and consequently cheaper) by removing people from the laborious and repetitive parts of that process
- This course will benefit any digital marketing professional such as those in copywriting, brand influencing, graphic and advertising designing as well as those wanting to use the efficiency and effectiveness of programmatic advertising to promote their business
Basics of Programmatic Advertising Strategies at Alison Curriculum
Basics of Programmatic Advertising Strategies
at Alison
Programming And Data DMP
Programming And Data DMP - Learning Outcomes
Getting Started
Introduction To Programmatic Advertising
Using Data To Inform Buyers
Programming And Data DMP - Lesson Summary
Programmatic Pricing And Bidding
Programmatic Pricing And Bidding - Learning Outcomes
Programmatic Vs RTB
Pricing And Auctions
Setting Up The Header
Programmatic Pricing And Bidding - Lesson Summary
Course Assessment
Fundamentals Of Programmatic Advertising Strategies - Course Assessment
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