Basics of Search Engine Optimization

4.4 /5

(5 Ratings)

Offered byupGrad
Private Institute
Estd. 2015

Basics of Search Engine Optimization
at
upGrad
Overview

Enroll now for a free marketing course at upGrad that will help you become a marketing guru

Duration	6 hours
Total fee	Free
Mode of learning	Online
Official Website	Explore Free Course
Credential	Certificate

Basics of Search Engine Optimization
at
upGrad
Highlights

Earn a certificate of completion from Upgrad
Access to insights from Industry leader
Gain expertise on skills like Link building, Technical skills, Keyword optimisation, SEO Auditing, Decision Making,

Basics of Search Engine Optimization
at
upGrad
Course details

More about this course

This course walks you through the basics of SEO, conducting an SEO audit and SEO operations

Basics of Search Engine Optimization
at
upGrad
Curriculum

Introduction to Search Engine Optimization

The importance of SEO

Components of SEO

Overview of SERP

Crawling and Indexing

Ranking

Introduction to Search Queries and Keywords

Optimization Techniques for Keywords

Introduction to SEO Audit

Conducting SEO audit

Types of SEO Reports

On-Page SEO

Off-Page SEO

Measurement Metrics

Basics of Search Engine Optimization
at
upGrad
Faculty details

Sonesh Prakash

Marketing expert with 14+ years of overall experience in sales and marketing with companies like Sage Software, Adecco, Bennett Coleman and Co. Ltd. (Times Group) and ICICI Bank

Other courses offered by upGrad

MBA from O.P.Jindal Global University

OP Jindal University RaigarhDegree

Total Fees

₹1.6 L

Duration

1 year

Difficulty level

– / –

Online MBA (Global)

upGradDegree

Total Fees

₹5.3 L

Duration

2 years

Difficulty level

– / –

Master of Business Administration (MBA) collaboration with Liverpool Business School, UK

Liverpool Business SchoolDegree

Total Fees

₹4.8 L

Duration

18 months

Difficulty level

– / –

Online Certificate in Product Management

upGradCertificate

Total Fees

₹1.5 L

Duration

6 months

Difficulty level

– / –

View Other 157 Courses

Basics of Search Engine Optimization
at
upGrad
Students Ratings & Reviews

4.4/5

5 Ratings

4-5
2
3-4
3

Amit

Basics of Search Engine Optimization

Offered by upGrad

Learning Experience: Learning experience is good and comprehensive. There was enough content to understand every minute details about basics. How optimization works, how can we get proper functioning of search engine etc., all things are understandable. And I learnt a lot from this course. I want to thank Upgrad for providing such a valuable course online.

Faculty: Curriculum is bit lenthy, but not so typical. One can get easily understand when he/she go through it. We also get a good stuff for analyzing our performance or progress. So over all it gives us a perfect strategy with a good content.

Course Support: Course is very helpful to me to getting knowledge about search engine optimization. And it helps me in my research field to develope software on which i am working currently. From this course, I get many things which are very valuble in my work.

Reviewed on 16 Mar 2023Read More

Karishma Mishra

Basics of Search Engine Optimization

Offered by upGrad

Learning Experience: Course content is basic in nature however will help in understanding the subject and its applications

Faculty: No faculty was involved in the course The course content was updated and comprehensive as required today

Course Support: No there was no career support or job assistance

Reviewed on 26 Jun 2022Read More

Rithesh Bhandary

Basics of Search Engine Optimization

Offered by upGrad

Learning Experience: As all know Upgrad is the great platform to learn new skills and I was surprised on the courses Upgrad provide for free with certificates, upgrad have one of the best course content each concept of SEO explained very briefly and I'm planning to enroll more free courses form Upgrad

Faculty: Sorry I can't remember their names but I'm sure that whatever course u get form upgrad will be useful for u are career The course content was very upto date with good questions and with simple examples and they also provide notes PDF which we can refer later and I have completed many course form upgrad

Course Support: No I have just used upgrade to learn new skills and this was my only purpose I know that upgrad certificate will add value to my job application

Reviewed on 14 Jun 2022Read More

View All 3 Reviews