Social Media Marketing

Offered byeCornell

Social Media Marketing
at
eCornell
Overview

Enhance Marketing Skills: Certificate in Social Media Strategies for Effective Digital Engagement and Brand Promotion

Duration	3 months
Start from	5th Feb'25
Total fee	₹3.23 Lakh
Mode of learning	Online
Official Website	Go to Website
Credential	Certificate

Social Media Marketing
at
eCornell
Highlights

Earn a certificate of completion from eCornell SC Johnson College of Business
Learn from expert faculty
Real world projects
Learn on your schedule without stepping out of your job

Social Media Marketing
at
eCornell
Course details

Skills you will learn

Marketing Content marketing Social media marketing

Who should do this course?

Content marketers

Social media managers

Marketing channel managers

Product managers

Entrepreneurs

Account executives

Brand marketers

Marketing communications specialists

Copywriters

Marketing consultants

What are the course deliverables?

Structure a social media strategy to guide campaign execution

Select the right social media platforms to deliver on specific marketing objectives across the social media marketing funnel

Create content based on a brand voice and marketing objectives to drive desired results

Structure an influencer program to boost brand equity as part of your content-marketing strategy

Plan and launch UGC (user-generated content) campaigns

Build a proactive social listening system that amplifies the efforts of social media marketing and creates close relationships between the brand and members of the brand community

Measure the effectiveness of social media marketing campaigns

More about this course

This certificate program will help you develop a strategic approach to executing today’s most relevant digital marketing tactics using social media platforms

Throughout the program, you will examine social media platform best practices to design a robust social marketing strategy and create brand-centered social content that aligns with your marketing objectives

You will also identify user-generated content opportunities and structure an influencer campaign to motivate and build the brand community

Social Media Marketing
at
eCornell
Curriculum

Social Media Strategy

In this course, you will explore social media marketing platforms, publishers, tools, agencies, and the foundational elements of running a successful social media campaign

You will also examine what social media marketing is and how it is part of a brand-driven integrated marketing communications strategy

Social Media Marketing Across the Purchase Funnel

In this course, you will learn how to create a platform strategy by conducting an audience analysis to identify and describe the brand target markets

You will then perform a competitive audit to clarify the brand's social media presences relative to the competitive set and determine the social media marketing goals for the brand by applying the social media marketing funnel

Creating Effective Content Marketing

In this course, you will conduct a brand audit to identify the brand's pillars, tone, imagery, and personality

You will use these to create a clear brand voice for social media

You will then develop a content marketing social media strategy centered around a big idea and produce creative content that meets the business objectives of the organization as well as the needs and wants of the customer

Building the Brand Through Influencer Marketing

In this course, you will analyze the types and roles of social media influencers and identify specific influencers that will help drive your marketing efforts

You will apply the consumer purchasing funnel to devise strategies aimed at connecting the right influencer at the right time with the right customers

Social Listening and Community Management

In this course, you will build a strategic, proactive social listening system that amplifies the efforts of social media marketing and creates close relationships between the brand and members of the brand community

You will also develop a systematic organizational approach to community management that is consistent with the brand and leverages best practices for different social media platforms

Measuring Social Media Marketing Success

In this course, you will identify the right metrics for measuring and benchmarking social media success across the marketing funnel

Additionally, you'll explore how existing and emerging performance-reporting tools and dashboards help social media managers control dynamic campaigns to best ensure social media success

Marketing Symposium

The Marketing Symposium offers you a unique opportunity to engage in real-time conversations with peers and experts from the Cornell community and beyond

Using the context of your own experiences, you will take part in reflections and small-group discussions to build on the skills and knowledge you have gained from your courses

Social Media Marketing
at
eCornell
Faculty details

Rob Kwortnik

Rob Kwortnik, Associate Professor of Services Marketing, joined Cornell’s faculty after earning his Ph.D. in Business Administration from Temple University in 2003.

Joanne Reiter

Joanne Reiter is the Chief of Staff at Socialfly and previously built the agency’s Influencer Marketing Division. She holds a B.S. from Cornell University and a J.D. from Brooklyn Law School. Joanne began her career in the legal field prior to pursuing an entrepreneurial venture.