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Strategic Hospitality Management 

  • Offered byeCornell

Strategic Hospitality Management
 at 
eCornell 
Overview

Unlock Success: Navigate the Dynamic World of Hospitality with Strategic Management Expertise and Innovation in Service Excellence

Duration

3 months

Start from

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Total fee

3.09 Lakh

Mode of learning

Online

Official Website

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Credential

Certificate

Strategic Hospitality Management
 at 
eCornell 
Highlights

  • Earn a certificate of completion from eCornell
  • Learn from expert faculty
  • Real world projects
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Strategic Hospitality Management
 at 
eCornell 
Course details

Who should do this course?
  • Customer-focused sales and marketing professionals
  • Services marketing and operating professionals
  • Product marketing professionals
What are the course deliverables?
  • Analyze your firm’s marketing approach and make strategic decisions on how to optimize your team’s efforts
  • Target your consumers at the right time and through the right channels
  • Develop a service strategy that elevates and supports your brand
  • Meet customer demand with creative pricing and distribution strategies
More about this course
  • When you’re marketing your services, success depends on knowing what target customers want and aligning it with the value your company delivers
  • This requires an integrated strategy that includes market analysis and demand management, marketing strategy, brand management, and marketing communications
  • By adopting this customer-centric approach to marketing, you’ll be better prepared to deliver memorable experiences, exceed customer expectations, gain competitive advantage, and ultimately position your company for success

Strategic Hospitality Management
 at 
eCornell 
Curriculum

Services Marketing Planning and Management

Evaluating Business and Customer Factors Affecting Marketing Decisions for Services

Building a Resilient Services Marketing Information System

Developing a Service Strategy and Managing the Brand

Managing Service Demand through Pricing and Distribution Strategies

Developing an Integrated Marketing Communications Strategy for Services

Hospitality Symposium

Marketing Symposium

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Strategic Hospitality Management
 at 
eCornell 
Faculty details

Rob Kwortnik
Rob Kwortnik, Associate Professor of Services Marketing, joined Cornell’s faculty after earning his Ph.D. in Business Administration from Temple University in 2003. He also earned a B.A. in Journalism from Temple and an MBA from California State University, Northridge.

Strategic Hospitality Management
 at 
eCornell 
Entry Requirements

Eligibility criteriaUp Arrow Icon
Conditional OfferUp Arrow Icon
  • Not mentioned

Strategic Hospitality Management
 at 
eCornell 
Admission Process

    Important Dates

    May 15, 2024
    Course Commencement Date

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     at 
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