Strategic Hospitality Management
- Offered byeCornell
Strategic Hospitality Management at eCornell Overview
Strategic Hospitality Management
at eCornell
Unlock Success: Navigate the Dynamic World of Hospitality with Strategic Management Expertise and Innovation in Service Excellence
Duration | 3 months |
Start from | Start Now |
Total fee | ₹3.09 Lakh |
Mode of learning | Online |
Official Website | Go to Website |
Credential | Certificate |
Strategic Hospitality Management at eCornell Highlights
Strategic Hospitality Management
at eCornell
- Earn a certificate of completion from eCornell
- Learn from expert faculty
- Real world projects
Strategic Hospitality Management at eCornell Course details
Strategic Hospitality Management
at eCornell
Skills you will learn
Who should do this course?
- Customer-focused sales and marketing professionals
- Services marketing and operating professionals
- Product marketing professionals
What are the course deliverables?
- Analyze your firm’s marketing approach and make strategic decisions on how to optimize your team’s efforts
- Target your consumers at the right time and through the right channels
- Develop a service strategy that elevates and supports your brand
- Meet customer demand with creative pricing and distribution strategies
More about this course
- When you’re marketing your services, success depends on knowing what target customers want and aligning it with the value your company delivers
- This requires an integrated strategy that includes market analysis and demand management, marketing strategy, brand management, and marketing communications
- By adopting this customer-centric approach to marketing, you’ll be better prepared to deliver memorable experiences, exceed customer expectations, gain competitive advantage, and ultimately position your company for success
Strategic Hospitality Management at eCornell Curriculum
Strategic Hospitality Management
at eCornell
Services Marketing Planning and Management
Evaluating Business and Customer Factors Affecting Marketing Decisions for Services
Building a Resilient Services Marketing Information System
Developing a Service Strategy and Managing the Brand
Managing Service Demand through Pricing and Distribution Strategies
Developing an Integrated Marketing Communications Strategy for Services
Hospitality Symposium
Marketing Symposium
Strategic Hospitality Management at eCornell Faculty details
Strategic Hospitality Management
at eCornell
Rob Kwortnik
Rob Kwortnik, Associate Professor of Services Marketing, joined Cornell’s faculty after earning his Ph.D. in Business Administration from Temple University in 2003. He also earned a B.A. in Journalism from Temple and an MBA from California State University, Northridge.
Strategic Hospitality Management at eCornell Entry Requirements
Strategic Hospitality Management
at eCornell
Strategic Hospitality Management at eCornell Admission Process
Strategic Hospitality Management
at eCornell
Important Dates
May 15, 2024
Course Commencement Date
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Strategic Hospitality Management
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