Strategic Hospitality Management

Offered byeCornell

Strategic Hospitality Management
at
eCornell
Overview

Unlock Success: Navigate the Dynamic World of Hospitality with Strategic Management Expertise and Innovation in Service Excellence

Duration	3 months
Total fee	₹3.09 Lakh
Mode of learning	Online
Official Website	Go to Website
Credential	Certificate

Strategic Hospitality Management
at
eCornell
Highlights

Earn a certificate of completion from eCornell
Learn from expert faculty
Real world projects

Strategic Hospitality Management
at
eCornell
Course details

Skills you will learn

Services Marketing Marketing Brand management Marketing Communication Strategic Management Marketing Planning

Who should do this course?

Customer-focused sales and marketing professionals
Services marketing and operating professionals
Product marketing professionals

What are the course deliverables?

Analyze your firm’s marketing approach and make strategic decisions on how to optimize your team’s efforts
Target your consumers at the right time and through the right channels
Develop a service strategy that elevates and supports your brand
Meet customer demand with creative pricing and distribution strategies

More about this course

When you’re marketing your services, success depends on knowing what target customers want and aligning it with the value your company delivers
This requires an integrated strategy that includes market analysis and demand management, marketing strategy, brand management, and marketing communications
By adopting this customer-centric approach to marketing, you’ll be better prepared to deliver memorable experiences, exceed customer expectations, gain competitive advantage, and ultimately position your company for success

Strategic Hospitality Management
at
eCornell
Curriculum

Services Marketing Planning and Management

Evaluating Business and Customer Factors Affecting Marketing Decisions for Services

Building a Resilient Services Marketing Information System

Developing a Service Strategy and Managing the Brand

Managing Service Demand through Pricing and Distribution Strategies

Developing an Integrated Marketing Communications Strategy for Services

Hospitality Symposium

Marketing Symposium

Strategic Hospitality Management
at
eCornell
Faculty details

Rob Kwortnik

Rob Kwortnik, Associate Professor of Services Marketing, joined Cornell’s faculty after earning his Ph.D. in Business Administration from Temple University in 2003. He also earned a B.A. in Journalism from Temple and an MBA from California State University, Northridge.