Product Analytics and Iteration
- Offered byeCornell
Product Analytics and Iteration at eCornell Overview
Duration | 2 weeks |
Start from | Start Now |
Mode of learning | Online |
Official Website | Go to Website  |
Credential | Certificate |
Product Analytics and Iteration at eCornell Highlights
- Earn a certificate after completion of course from eCornell
Product Analytics and Iteration at eCornell Course details
Entrepreneurs and small business owners
Business Analysts
Product Marketing Managers
Data Analysts
Engineers and developers
Operations Managers
Designers
Learn how to measure progress, validate or update product hypotheses, and present product learnings
Gain the tools to make informed decisions
Capture necessary data to measure progress against your objectives
Validate hypotheses about your users, product, or business
The Product Analytics and Iteration course focuses on leveraging data-driven insights to inform product development and enhance user experience
Participants will learn how to utilize analytics tools and methodologies to gather, analyze, and interpret data, enabling informed decision-making and iterative improvements
This is a key area in the product management process, as you want to know how people actually use the product
Product Analytics and Iteration at eCornell Curriculum
MODULE 1: MEASURE PROGRESS
Module Introduction: Measure Progress
Watch: Do You Really Need Data?
Watch: How Do You Capture Data?
Activity: Scoreboards and Incentives
When Do You Keep Score?
Watch: Determining the ROI of Measurement
Watch: Measuring Progress Towards Your Goals
Tool: Understanding Common Metrics
Watch: Creating a Culture of Honest Assessment and Iteration
Part One — Measuring Progress
Module Wrap-up: Measure Progress
MODULE 2: VALIDATE HYPOTHESES
Module Introduction: Validate Hypotheses
Watch: Discovering Underlying Drivers of Success
Watch: Validating Hypotheses
Watch: Understanding A/B Testing
Read: When to Use A/B Tests
Activity: Writing a Plan For an A/B Test
To Test or Not
Watch: Critical Decision Making
Tool: The Product Lifecycle
Part Two — Validating Your Product Hypotheses
Module Wrap-up: Validate Hypotheses
MODULE 3: PRESENT A PATH FORWARD
Module Introduction: Present a Path Forward
Watch: Quarterly Product Business Reviews
Watch: Knowing When to Change Course
Read: Product Strategy and Leadership
Watch: Keeping The Team Engaged
Watch: Building Culture Takes Time
Part Three — Presenting a Path Forward
Tool: Action Plan
Module Wrap-up: Present a Path Forward
Course Exit Survey
Read: Thank You and Farewell
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Product Analytics and Iteration