Certified Advertising Manager
4.0 /5- Offered byVSkills
Certified Advertising Manager at VSkills Overview
Duration | 14 hours |
Total fee | ₹3,499 |
Mode of learning | Online |
Credential | Certificate |
Future job roles | AngularJS, Animation, Configuring |
Certified Advertising Manager at VSkills Highlights
- Earn a certificate of completion from Vskills
- Get Lifelong e-learning access
Certified Advertising Manager at VSkills Course details
- This course will teach you the concepts of planning & evaluating advertising strategies and executing them
- You'll be able to combine creative strategies & decision-making skills to make better advertising decisions
- This course provides an overview of the tools of advertising, process of decision making, techniques of sales promotion, integrated marketing strategies, public relation skills etc
- The certification focuses on assessing the candidate's skills for reviewing advertising opportunities, procedure of setting advertising objectives, handling advertising budget, evaluating creative strategies, developing media plans and conducing advertising research
Certified Advertising Manager at VSkills Curriculum
Advertising Environment
Evolution of Advertising Industry
Theory and Principles of Advertising
Purpose and functions of Advertising
Modes of Advertisement
Advertising Process flow
Planning Advertising Framework
Advertising Management
Advertising Process Control
Role of advertising department
Advertising Agency
Advertisement Objective
Advertisement budget
Advertising Planning and Decision making
Marketing Plans and Strategies
Communication and Persuasion
Advertising Communication System
Advertising Plans
Role of social, legal and global factors in Advertising Management
Decision making Process
Integrated Marketing Communication
Communication Mix
Role of advertising within marketing
Direct Marketing
Sales Promotion
Public Relations
Action-oriented communication
Brand Building
Segmentation and Positioning
Attention and Comprehension
Understanding benefits-based attitudes
Brand equity, image and personality
Word-of-mouth advertising
Advertising tactics
Creative approach and Styles
Distraction effect
Copywriting
Production and Implementation
Advertising Production Process
Creation and Production
Client-agency relationship
Media Strategy and Tactics
Advertising Media
Market Experimentation and budget allocation
Media Decisions
Timing and scheduling
Media Planning and Scheduling
Media Buying and Organization
Advertising – Laws and Ethics
Advertising Standards Council of India
Social Responsibility and Self Regulation Code
Competitors Lawsuits
Advertising agencies and regulation
Advertising laws, code and constitution
Indian Contract Act, 1872
Copyright Act, 1957
Patent & Trademarkets Act
Defamation & Emblem and Names Act, 1980
Global Marketing and Advertising
Market globalization
Global production and marketing
Cultural differences
Consumer behavior and Segmentation
Advertising Research
Global Branding and Positioning
Global Advertising and Organization
Message Strategy and Tactics
Media tactics
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