Channel Management and Retailing
4.5 /5- Offered byCoursera
Channel Management and Retailing at Coursera Overview
Duration | 9 hours |
Total fee | Free |
Mode of learning | Online |
Difficulty level | Beginner |
Official Website | Explore Free Course  |
Credential | Certificate |
Channel Management and Retailing at Coursera Highlights
- Offered by IE Business School
- Practical learning through graded quizes and assignments with peer feedback
- Learn from renowned Professor Maria Teressa Aranzabal
- 75% started a new career after completing this course and got tangible career
Channel Management and Retailing at Coursera Course details
- In this course you will learn how to stay up-to-date on how companies are adding these aspects to their main strategic guidelines and making them key points in their managerial decision-making process.
- This course makes us understand how channel management and retailing can improve performance in your business. Nowadays, a distribution strategy is part of the DNA of many companies and a correct channel management is key for the success of your product. Distribution plans need to be prepared for the long run, combining the following main areas: company profile, portfolio structure and price positioning, go-to-market policy, trade and retail marketing, e-commerce and global retail management. In the last decade, there have been two main revolutions that have affected industries, increasing the importance of Distribution Channel Management Profesor Maria Teresa Aranzabal guides you through: The IT revolution: considering developments in CRM, supply chain, planning tools, merchandise and reallocation systems, amongst others; and the retail focus: how a clear retail strategy can be a differentiator for companies and a strong weapon of competitiveness.
Channel Management and Retailing at Coursera Curriculum
Distribution Channel Planning and Management: Why are they so Important
The Importance of Distribution Channels
How to Design a Distribution Channel
Key Factors in Channel Management
Expert Interview: Sixto Collazo, International Director of Loewe Perfumes
The Role of Distribution Channels in the Value Chain
Who are the Main Participants in Distribution Channels?
Distribution Channels and Their Evolving Landscape
What are the Different Types of Channel Arrangements
From Multi-Channel to Omni-Channel Distribution
Channel Conflict, Cooperation and Competition
The Nature of Trade Marketing
Organizational Structure: Supply and Demand Strategies
ECR & Category Management: Collaboration Initiatives
What is the Future of Trade Marketing?
Expert Interview: Maria Garcia, General Manager of Office Depot Iberia The Retail Strategy and Marketing Mix
Current Trends in Retailing
What are the Different Types of Retailers?
Understanding and Growing with your Consumer
Retail Strategy and Sustainable Competitive Advantages
Omni-Channel Retailing
Expert Interview; Eduardo Zamacola, President of Acotex & CEO of Neck & Neck
Choosing the Right Product Assortment
Choosing an Appropriate Price Policy and Promotion Strategy
Choosing the Right Place for your Product to Shine Retailing Without Frontiers: New Trends in Retailing
Global Growth Opportunities Where is Retail Heading?
Choosing the Right Country to Grow Your Business
What are the Different Types of Entry Strategies? How to Implement a Successful Franchising Strategy
Expert Interview: Eduardo Zamacola, President of Acotex & CEO of Neck & Neck
The Emergence of Online Retail Channels
Busting M-Commerce Myths
What are the Future Trends in Online Retailing?
Expert Interview: Iñaki Arrola, General Manager of Coches.com
Trailer: Integrated Marketing Communications; Advertising, Public Relations, Digital Marketing & More
Channel Management and Retailing at Coursera Entry Requirements
- INTERMEDIATE
- Not mentioned
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