Arizona State University - Curiosity: A Necessary Ingredient for Successful Innovation
- Offered byCoursera
Curiosity: A Necessary Ingredient for Successful Innovation at Coursera Overview
Duration | 19 hours |
Start from | Start Now |
Total fee | Free |
Mode of learning | Online |
Official Website | Explore Free Course  |
Credential | Certificate |
Curiosity: A Necessary Ingredient for Successful Innovation at Coursera Highlights
- Earn a certificate of completion
- Add to your LinkedIn profile
- 5 quizzes
Curiosity: A Necessary Ingredient for Successful Innovation at Coursera Course details
- What you'll learn
- Students will understand how to conduct marketplace conversations and learn the value of customer archetypes and personas to enhance ideas.
- Curiosity guides the work that an innovator does. This curiosity is evidenced through action- through discussion with others, investigation within the marketplace, and understanding of consumers. You will conduct marketplace conversations and learn the value of customer archetypes and personas to enhance your ideas.
Curiosity: A Necessary Ingredient for Successful Innovation at Coursera Curriculum
Course Introduction
Specialization Welcome
Specialization Overview
Course Introduction
Instructor Bio
Course Description
Course Resources
Your Tech Innovator Reflection Journal
Module 1: Marketplace Conversations
Curiosity
Reflection
Disciplined Entrepreneurship Reading
Reflection
For Entrepreneurs, Conversations are All Business
Reflection
Customer Discovery in the Time of the Covid-19 Virus
Reflection
Tips For Conducting Interviews That Deliver Relevant Customer Insights
Reflection
Customer Development (YT Videos)
The Lean Approach: Getting Out of the Building: Customer Development (YT Video)
Methodology Quiz
Your Approach to Customer Development
Get Out of the Building
Module 2: The Value of Customer Archetypes and Personas
Curiousity
Building Customer Archetypes and Buyer Personas
Reflection
Customer Archetype: How to Build a Startup (YT Video)
Reflection
How to Create a Persona and an End User Profile for Your Startup
Reflection
Methodology Quiz
Whom will you engage with?
Why Use a Customer Archetype or Persona?
Personas and User Profiles
Module 3: Insight as Innovation Currency
Curiosity- REAList V2
Disciplined Entrepreneurship Steps 4 and 5
Reflection
Reflection
Activity: REAList V2
Rent The Runway: Jenn Hyman
Self-assessment: REAList V2
Evaluating the Case
Module 4: Human-centered Evidence of Curiosity
Revisiting Curiosity
Curiosity: Identify Six Marketplace Conversation Targets
Curiosity: Evidence-based Pitch Deck (EBPD)
Stage 2 in the Design Thinking Process: Define the Problem
Activity: Identify Six Marketplace Conversation Targets
ASU Venture Devils—Pitch Example: Air Garag (YT Video)
Activity: Evidence-Based Pitch Deck (EBPD)
Course 3 Wrap-up (Video)
Video Citations
Self-assessment: Marketplace Conversation Targets
Self-assessment 2
Leveraging Evidence
Empathy
Evaluating an Evidence-based Pitch
Curiosity: A Necessary Ingredient for Successful Innovation at Coursera Admission Process
Important Dates
Other courses offered by Coursera
Student Forum
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