Hubspot Academy
Hubspot Academy Logo

Digital Advertising 101: How to Develop a Winning Online Advertising Strategy 

  • Offered byHubspot Academy

Digital Advertising 101: How to Develop a Winning Online Advertising Strategy
 at 
Hubspot Academy 
Overview

Learn everything one needs to create a customer-centric advertising strategy

Duration

3 hours

Total fee

Free

Mode of learning

Online

Official Website

Explore Free Course External Link Icon

Credential

Certificate

Digital Advertising 101: How to Develop a Winning Online Advertising Strategy
 at 
Hubspot Academy 
Highlights

  • Earn a free certificate from Hubspot after successful completion of the program
Details Icon

Digital Advertising 101: How to Develop a Winning Online Advertising Strategy
 at 
Hubspot Academy 
Course details

Skills you will learn
What are the course deliverables?
  • Advertise at every stage of the buyer's journey
  • Create digital advertising campaigns that convert
  • Evaluate the performance of your digital advertising strategy
More about this course
  • Today's digital advertisers require many skills to be successful: design, audience targeting, optimization, analysis, and more
  • Organic content channels are flooded and not reaching as many people as before, so paid advertising is an effective way to get content to the top of people's feeds
  • In this certification course, learn journey-based advertising, bidding and targeting strategies, paid search, social media advertising, programmatic, reporting, and more

Digital Advertising 101: How to Develop a Winning Online Advertising Strategy
 at 
Hubspot Academy 
Curriculum

1 Setting the Foundation for Digital Advertising Strategy

2 Getting Started With Journey-Based Advertising

3 How to Strategize and Plan Your Paid Media Campaigns

4 How to Use Targeted Advertising

5 Mastering the Art of Ad Copy, Creative, and Conversion

6 Introduction to Social Media Advertising

7 Introduction to Paid Search Advertising

Other courses offered by Hubspot Academy

– / –
2 hours
Intermediate
– / –
2 hours
Intermediate
– / –
3 hours
Intermediate
– / –
4 hours
– / –
View Other 24 CoursesRight Arrow Icon
qna

Digital Advertising 101: How to Develop a Winning Online Advertising Strategy
 at 
Hubspot Academy 

Student Forum

chatAnything you would want to ask experts?
Write here...