Digital Marketing 360 

Marketers at all levels

Business leaders

Brand managers

Marketing data analysts

Social media community managers

Product managers

Entrepreneurs

Any professional looking to move into digital marketing or improve their ability to converse with marketing team members

Develop a comprehensive marketing plan that establishes priorities and resourcing plans for use of paid and owned media appropriate to your organization

Analyze opportunities and strategies associated with paid advertising on websites and digital platforms owned by other companies

Structure a social media strategy to guide campaign execution

Select the right social media platforms to deliver on specific marketing objectives across the social media marketing funnel

Optimize spend in paid search advertising

Articulate a strategic rationale for customer segmentation and how segmentation fits into the process of developing marketing strategy

Identify opportunities to use AI to augment your marketing processes

Create the best data protection solutions to maximize your marketing insights

The Digital Marketing 360 certificate program is designed to help you understand and rise to the challenges facing modern marketers

Throughout the courses, you’ll create, enhance, and implement today’s most effective digital marketing practices

You’ll learn how to look across marketing channels and platforms to identify opportunities for growth; create a social media strategy that will allow you to achieve your marketing objectives and goals; and, importantly, measure the success of your marketing efforts through analytics