OU - Digital Marketing Content Creation: Video Creation and Editing
- Offered byFutureLearn
Digital Marketing Content Creation: Video Creation and Editing at FutureLearn Overview
Digital Marketing Content Creation: Video Creation and Editing
at FutureLearn
Grow your skills and technical know-how to create, edit, publish, measure, and optimise videos for your digital marketing
Duration | 2 weeks |
Start from | Start Now |
Total fee | ₹900 |
Mode of learning | Online |
Official Website | Go to Website  |
Credential | Certificate |
Digital Marketing Content Creation: Video Creation and Editing at FutureLearn Highlights
Digital Marketing Content Creation: Video Creation and Editing
at FutureLearn
- Earn a certificate from The Open University
- Learn from industry experts
Digital Marketing Content Creation: Video Creation and Editing at FutureLearn Course details
Digital Marketing Content Creation: Video Creation and Editing
at FutureLearn
Skills you will learn
Who should do this course?
- Social Media Managers: Responsible for creating engaging video content for various social media platforms like Instagram, Facebook, and TikTok
- Content Marketers: Looking to expand their skillset and create video content as part of their overall content marketing strategy
What are the course deliverables?
- Assess the role of video in the user journey and how you can provide value to a defined audience with video content
- Explore how video can drive reach and engagement, and can impact your desired organisational objectives
- Demonstrate how to record, edit, and distribute a video effectively
- Calculate the success of a video using video platform analytics and web analytics to help optimise results
More about this course
- On this two-week course, you’ll learn the step-by-step process of planning, creating, editing, publishing, and measuring highly effective video content to drive your marketing objectives
- You’ll delve into video marketing, looking at how to focus on your audience and plan video content around their online user journey
- This will help you to assess which video formats, channels, and content will provide the most value
- You’ll explore the steps needed to record and edit videos and then publish, distribute, and measure results
- You’ll also learn about video distribution platforms, video search optimisation, and how to measure the success of your videos using video platforms and web analytics and optimise to improve results
- By the end of this course, you’ll know the key steps in creating a well-produced video to maximise reach and engagement
Digital Marketing Content Creation: Video Creation and Editing at FutureLearn Curriculum
Digital Marketing Content Creation: Video Creation and Editing
at FutureLearn
Planning video content
Welcome to the course!
Video adoption and video in the user journey
Driving organisational objectives with video
Distribution platforms and search optimisation for video
Week 1 review
Creating video content
Welcome to the week
Recording and editing video
Publishing and distributing video
Measuring video results
Week 2 review
Digital Marketing Content Creation: Video Creation and Editing at FutureLearn Admission Process
Digital Marketing Content Creation: Video Creation and Editing
at FutureLearn
Important Dates
May 30, 2024
Course Commencement Date
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Student Forum
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