OU - Display Advertising: Formats and Creative
- Offered byFutureLearn
Display Advertising: Formats and Creative at FutureLearn Overview
Display Advertising: Formats and Creative
at FutureLearn
Duration | 2 weeks |
Total fee | ₹900 |
Mode of learning | Online |
Credential | Certificate |
Display Advertising: Formats and Creative at FutureLearn Highlights
Display Advertising: Formats and Creative
at FutureLearn
- Earn a certificate of completion
Display Advertising: Formats and Creative at FutureLearn Course details
Display Advertising: Formats and Creative
at FutureLearn
Skills you will learn
What are the course deliverables?
- Understand the role of different display formats for different situations
- The IAB and standard ad sizes and formats
- Technical factors and load time
- Graphical ad formats
- Video ad formats
- Mobile ad formats
- Creative best practice examples
More about this course
- On this two-week course, you'll learn how to make the best use of the advertising formats and creative options available to make your ads relevant and appealing to your target audience
- You'll learn about the display formats across image, video, and mobile, from clickable banners to expandable ads, interstitial full-screen displays, and video ads
- You'll look at various creative options, best practices, and what to consider when selecting your format, including the Internet Advertising Bureau (IAB) and standard ad sizes, and app-specific ad formats
- You'll also learn about advertising on websites and third-party apps using app-specific platforms or networks like the Google Display Network, plus the technical factors you need to consider, such as load time and file sizes
Display Advertising: Formats and Creative at FutureLearn Curriculum
Display Advertising: Formats and Creative
at FutureLearn
Display advertising formats in perspective
Welcome to the course!
Display formats for different situations
Ad standards
Technical factors and load time
Week 1 review
Ad format creative options and best practice examples
Welcome to the week!
Graphical ad formats
Video ad formats
Mobile ad formats
Creative best practice examples
Week 2 review
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