OU - Display Advertising: Measuring Performance
- Offered byFutureLearn
Display Advertising: Measuring Performance at FutureLearn Overview
Display Advertising: Measuring Performance
at FutureLearn
Duration | 2 weeks |
Total fee | ₹900 |
Mode of learning | Online |
Credential | Certificate |
Display Advertising: Measuring Performance at FutureLearn Highlights
Display Advertising: Measuring Performance
at FutureLearn
- Earn a certificate of completion
Display Advertising: Measuring Performance at FutureLearn Course details
Display Advertising: Measuring Performance
at FutureLearn
Skills you will learn
What are the course deliverables?
- The display advertising iteration opportunity
- Core measures: impressions, clicks and conversion
- Display advertising variables that impact results
- A/B and multivariate testing display advertising
- Ad platform analytics
- Web analytics for online display advertising
- Attribution modelling to calculate the true value of display activity
More about this course
- On this two-week course, you'll learn how to measure and calculate your display advertising activity, including the metrics that matter
- You'll learn how to interpret and analyse ad platform and web analytics and use key insights to improve performance and return on investment (ROI)
- You will learn about the ad measurement options, such as impressions, clicks and conversion, along with some of the variables that can impact your results
- Exploring ad platforms and web analytics like Google Analytics, you'll learn how to analyse performance and how you can use attribution modelling to calculate the true ROI of your adverts
- You'll explore the opportunity to iterate and use a data-based approach to ongoing improvement
- You'll also learn about A/B and multivariate testing and consider what can impact these tests
- By the end, you'll understand how to use display advertising analytics, measurement, and iteration to calculate the value of display advertising and drive improvements for your business
Display Advertising: Measuring Performance at FutureLearn Curriculum
Display Advertising: Measuring Performance
at FutureLearn
Planning an iterative approach to display advertising
Welcome to the course!
Iteration in display advertising
Core measures: impressions, clicks and conversion
Testing display advertising
Week 1 review
Display advertising measurement and analytics analysis
Welcome to the week!
Ad platform analytics
Web analytics for display advertising
Attribution modelling to calculate the true value of display campaigns
Week 2 review
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