OU - Display Advertising: The User Journey
- Offered byFutureLearn
Display Advertising: The User Journey at FutureLearn Overview
Display Advertising: The User Journey
at FutureLearn
Duration | 2 weeks |
Total fee | ₹900 |
Mode of learning | Online |
Credential | Certificate |
Display Advertising: The User Journey at FutureLearn Highlights
Display Advertising: The User Journey
at FutureLearn
- Earn a certificate of completion
Display Advertising: The User Journey at FutureLearn Course details
Display Advertising: The User Journey
at FutureLearn
Skills you will learn
What are the course deliverables?
- Understand the role of display advertising in the user journey
- Ad blockers and online advertising volume
- User journey mapping and display advertising
- Ad networks and creative options
- Display advertising targeting options
- Keeping iteration and measurement at the core of display advertising activity
More about this course
- On this two-week course, developed by The Open University with digital marketing experts, Target Internet, you'll learn how to use display advertising effectively across each stage of the user journey
- You'll learn about the role of display advertising in the user journey and setting advertising objectives to achieve your goals
- You'll also discover how your campaigns can be more successful when you focus on understanding your audience and their online journey
- You'll also hear about ad blockers, online advertising volumes, ad networks, creative and targeting options, as well as the common pitfalls of online advertising, such as poor targeting and repetition
- You'll delve into the essential building blocks to successfully carry out your campaign activity
- This includes tools, techniques, and metrics, as well as what to avoid when planning and why it's important to measure and optimise your campaigns
- By the end of this course, you'll know how to apply a user-centric approach to display advertising, helping you create customer-centric media plans that align with your audience objectives and business goals
Display Advertising: The User Journey at FutureLearn Curriculum
Display Advertising: The User Journey
at FutureLearn
Display advertising in perspective
Welcome to the course!
Display advertising and the user journey
Ad blockers and online advertising volume
The user journey and data collection
Week 1 review
The building blocks of effective display advertising
Welcome to the week!
Ad networks and creative options
Display advertising targeting options
Iteration and measurement in display advertising
Week 2 review
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