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Ecommerce Fundamentals 

  • Offered byLinkedin Learning

Ecommerce Fundamentals
 at 
Linkedin Learning 
Overview

Gain a comprehensive overview of the Ecommerce principles and concepts

Duration

2 hours

Total fee

1,150

Mode of learning

Online

Credential

Certificate

Ecommerce Fundamentals
 at 
Linkedin Learning 
Highlights

  • Earn a certificate of completion from LInkedIn Learning
Details Icon

Ecommerce Fundamentals
 at 
Linkedin Learning 
Course details

Skills you will learn
What are the course deliverables?
  • E-Commerce
More about this course
  • In this course, instructor Patrick Rauland dives into transforming your idea into a full-fledged online store
  • Patrick details several ecommerce business models and how to choose the business model that's right for you
  • He explains how to select a target industry or niche for your business, define the type of customer you're targeting, and select and validate your product idea
  • He shares how to expand and retire product lines, register for permits, develop your brand, and sell your product in your own online store or in marketplaces
  • Patrick gives you tips for attracting customers, fulfilling orders, and managing your finances as the sales start rolling in

Ecommerce Fundamentals
 at 
Linkedin Learning 
Curriculum

Introduction

Start your online store

Choose a Business Model

How to choose an ecommerce model

Dropshipping

Reselling

White labeling and private labeling

Manufacturing

Digital products

Handmade products

Benefits of going vertical

Industry and Persona Research

Choose an industry

Create a persona

Uncover pain points

Product Selection

Brainstorm lots of Ideas

When you should protect your ideas

Validate your product idea

Calculate product profitability

Expand and retire product lines

Establish Your Business

Register your business

Register for permits and sales tax

Create your brand

Sell Your Product

Create your own store

Sell on marketplaces

Attract Customers

Create and optimizing content

Social, display, and shop ads

Participate in industry events

Post Sale

Understand fulfillment

Manage finances

Small and consistent steps

Conclusion

Application of key learnings

Faculty Icon

Ecommerce Fundamentals
 at 
Linkedin Learning 
Faculty details

Patrick Rauland
He built a lot of things and only some of them had actual customers.

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Ecommerce Fundamentals
 at 
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