Hospitality Digital Marketing
- Offered byeCornell
Hospitality Digital Marketing at eCornell Overview
Duration | 2 months |
Total fee | ₹3.19 Lakh |
Mode of learning | Online |
Official Website | Go to Website  |
Credential | Certificate |
Hospitality Digital Marketing at eCornell Highlights
- Earn Certificate after completion of course from Cornell Peter and Stephanie Nolan School of Hotel Administration
- Program includes a year of free access to Symposium
- Learn from 72 Professional Development Hours (7.2 CEUs)
- Learn on your schedule without stepping out of your job
- Real-World Projects
Hospitality Digital Marketing at eCornell Course details
Marketers
Operations professionals
Revenue managers
Sales professionals
Property ownership groups
Hospitality executives
Develop a brand voice that will resonate with a target market
Use marketing communications to shape consumers’ brand beliefs
Examine the importance of a brand website as the centerpiece of the brand’s online channels
Identify ways to keep a brand website functional, engaging, and fresh
Explore search engine marketing, including how to bid on search keywords, which keywords to bid on, and how to make effective use of online display advertising
Examine ways to utilize online and traditional media to effectively build positive brand associations and drive sales and conversions
Develop a content marketing strategy, including drafting creative briefs and creating audience personas
Marketing in the hospitality industry involves effectively communicating and differentiating your brand promise to target customers
This certificate program equips you with foundational hospitality marketing concepts and principles designed to help you better integrate your company’s brand communications across various media channels
You will also discover how to identify key performance indicators, interpret marketing data, and make data-driven decisions to align with business goals, preparing you to evaluate and execute an IMC campaign strategy for your organization
Hospitality Digital Marketing at eCornell Curriculum
Marketing the Hospitality Brands Through Digital Media
Implementing Brand Strategy Through Digital Media
In this course, you will explore ways to utilize online and traditional media to effectively communicate a brand's promise and voice, build positive associations with the brand, drive sales, and meet marketing goals
You will examine search engine optimization strategies and analyze the role content marketing plays in building the brand's online presence
Success Metrics for Hospitality Digital Marketing
In this course, you will make marketing and service enhancement decisions based on the interpretation and integration of digital media performance metrics
Through this analysis, you will evaluate the effectiveness of digital marketing activities using standard and new performance metrics
Marketing Symposium
The Marketing Symposium offers you a unique opportunity to engage in real-time conversations with peers and experts from the Cornell community and beyond
Using the context of your own experiences, you will take part in reflections and small-group discussions to build on the skills and knowledge you have gained from your courses
Hospitality Symposium
The Hospitality Symposium offers you a unique opportunity to engage in real-time conversations with peers and experts from the Cornell community and beyond
Using the context of your own experiences, you will take part in reflections and small-group discussions to build on the skills and knowledge you have gained from your courses
Hospitality Digital Marketing at eCornell Faculty details
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