Hospitality Digital Marketing

Offered byeCornell

Hospitality Digital Marketing
at
eCornell
Overview

Identify how your organization can best counter the challenges associated with marketing for services

Duration	3 months
Start from	Start Now
Total fee	₹3.09 Lakh
Mode of learning	Online
Official Website	Go to Website
Credential	Certificate

Hospitality Digital Marketing
at
eCornell
Highlights

Earn Certificate from Cornell Peter and Stephanie Nolan School of Hotel Administration
Program includes a year of free access to Symposium
Learn from 50 Professional Development Hours (5 CEUs)
Real-World Projects

Hospitality Digital Marketing
at
eCornell
Course details

Skills you will learn

Digital marketing Advertising Services Marketing Marketing Brand Strategy Marketing Planning

Who should do this course?

For Hospitality professionals working in revenue-generating roles
For Marketing professionals with up to two years of online or new media marketing experience
For Marketers, Operations professionals, Revenue managers, Sales professionals, Property ownership groups & Hospitality executives

What are the course deliverables?

Assess the role of marketing in your organization
Discover how to make pricing more variable
Know how to react to customers’ perceptions of fairness regarding pricing policies
Understand how online travel agents provide value for consumers and suppliers alike
Effectively use search engine marketing
Create a promotional plan for a hospitality product or service
Design your own effective, product-specific advertising campaign
Maintain and enhance customer value

More about this course

Through best practices and industry case studies, students will contextualize these concepts and lay a solid foundation for applying them to their workplace
This certificate program will prepare students to apply fundamental hospitality marketing concepts and principles, focused on the world of digital marketing, in their organization
In this program, they will investigate the current status of their marketing strategy; assess the different levers that can be adjusted to drive revenue and react to demand; and develop a diverse collection of digital marketing strategies to apply, monitor, and evaluate
Through best practices and industry case studies, they will contextualize these concepts and lay a solid foundation for applying them to their workplace

Hospitality Digital Marketing
at
eCornell
Curriculum

Marketing the Hospitality Brand Through Digital Media

Implementing Brand Strategy Through Digital Media

Success Metrics for Hospitality Digital Marketing

Social Media Strategy

Elective Courses (1 Course)

Services Marketing Planning and Management

Pricing Strategy and Distribution Channels in Hotel Revenue Management

Search Engines and Online Selling: Stimulating Incremental Demand

Hospitality Symposium

Hospitality Digital Marketing
at
eCornell
Faculty details

Chris Anderson

Chris Anderson is a professor at the Cornell Nolan School of Hotel Administration. Prior to his appointment in 2006, he was on the faculty at the Ivey School of Business in London, Ontario, Canada. Professor Anderson’s main research focus is on revenue management and service pricing. He actively works in the application and development of revenue management across numerous industry types, including hotels, airlines, and rental car and tour companies, as well as numerous consumer packaged goods and financial services firms

Bill Carroll

Dr. Carroll is a Clinical Professor (ret.) at the School of Hotel Administration. For more than twelve years he has taught economics, pricing, and marketing distribution courses at the undergraduate, graduate, and executive-education level. He holds a B.A. degree in economics from Rutgers, an M.S. in labor studies from the University of Massachusetts, and a Ph.D. in economics from Penn State.

Sheryl Kimes

Sheryl E. Kimes is an emeritus Professor of Operations Management at the School of Hotel Administration. From 2005 to 2006, she served as interim dean of the school, and from 2001 to 2005, she served as the school’s Richard and Monene P. Bradley Director of Graduate Studies. Dr. Kimes specializes in revenue management, restaurant revenue management, and service operations management. She has been named the school’s graduate teacher of the year three times and was awarded a Menschel Distinguished Teaching Fellowship by Cornell University in 2014.