IIM Kozhikode - IIM Kozhikode - Professional Certificate Programme in Product Strategy
5.0 /5- Offered byEmeritus
IIM Kozhikode - Professional Certificate Programme in Product Strategy at Emeritus Overview
Duration | 5 months |
Total fee | ₹1.16 Lakh |
Mode of learning | Online |
Difficulty level | Intermediate |
Credential | Certificate |
IIM Kozhikode - Professional Certificate Programme in Product Strategy at Emeritus Highlights
- Earn a Certificate of Completion from IIM Kozhikode
- Immersive learning journey with real-world case studies, simulations and assignments
- *Easy EMI payment options available
- Personalized Career Services from Eruditus
- Work on Capstone project
- Learn from eminent IIM Kozhikode faculty, global faculty and distinguished industry professionals
IIM Kozhikode - Professional Certificate Programme in Product Strategy at Emeritus Course details
- Mid to senior-level managers working on product development, product management or product strategy roles
- Marketing Managers and Sales Managers who are responsible for the marketing and sales of products and services in their organisation
- Business Managers and Department Heads from various functions such as R&D, Operations, Finance, who are part of a product's life cycle directly or indirectly
- C-Suite Leaders and Consultants who want to develop a strategic mindset that revolves around product strategy as the path to growth
- Entrepreneurs and Business Owners who are committed to growing their business through effective product strategies
- Professionals who have recently taken a role or are keen to establish a career in product development, product management or product strategy
- Identify a market opportunity and conceptualise a customer-centric, value-driven product
- Efficiently manage each stage of the product life cycle
- Create a disruptive business model with the product in the centre
- Learn how to develop, test, and refine the product to maximise results
- Understand the implications of digital disruption and evolution in the product strategy paradigm
- To develop product-centric thinking for business growth, the Professional Certificate Programme in Product Strategy from IIM Kozhikode provides a comprehensive
- blend of both data-driven insights and strategic product understanding, coupled with effective communication and management.
- Joining this programme will enable mastering the art of product strategy and creating a disruptive business model based on an innovative product through interactive live
- online sessions. Become an industry-ready product manager and leader with proficiency in developing a business model with a customer-centric, value-driven
- product at the centre and efficiently navigate each stage of the product life cycle.
- Course timings: Wednesdays from 6:45 PM to 9:45 PM
IIM Kozhikode - Professional Certificate Programme in Product Strategy at Emeritus Curriculum
MODULE 1: Product Conception and Strategy
Value creation, communication, and delivery
Defining opportunities - Focus Group Discussion
Product Opportunity Gap
New product strategy: positioning and pricing
MODULE 2: New Product Development
New product development, product modification
Conjoint Analysis for new product development
Use of analytical techniques in new product development strategy
Estimating value of product features
MODULE 3: Marketing of New Products
Developing go-to-go strategy for technology products
Marketing plan formulation
Calculating possible market share, preference share
Market orientation, competitor orientation
MODULE 4: Product Lifecycle Management and Strategy
Elements of strategy formulation
Managing Product portfolio
The product life cycle and strategy formulation
Product innovation and growth through partnership
Customer analysis for product strategy -1
Customer analysis for product strategy 2
MODULE 5: Agile Techniques and
People Management
Principles of agile development and scrum
Transition to agile
Managing remote teams
Influence without authority
MODULE 6: Harvard Business School Publishing Simulation
IIM Kozhikode - Professional Certificate Programme in Product Strategy at Emeritus Entry Requirements
- Graduates or Diploma Holders in any discipline from a recognised university
- Minimum 2 years work experience
- Not mentioned
Other courses offered by Emeritus
IIM Kozhikode - Professional Certificate Programme in Product Strategy at Emeritus Students Ratings & Reviews
1 Rating- 4-51
Student Forum
Anything you would want to ask experts?
IIM Kozhikode - Professional Certificate Programme in Product StrategyUseful Links
Know more about Emeritus
Know more about Programs
- Business & Management Study
- Infrastructure Courses
- Ph.D. in Finance
- Online Digital Marketing
- Pharma
- Digital Marketing
- International Business
- Disaster Management
- MBA in Pharmaceutical Management
- MBA General Management
- Agriculture & Food Business
- MBA Media Management
- MBA Quality Management
- BBA Business Analytics
- Business Analytics