ISB Hyderabad - ISB - Applied Business Analytics 

The Power of Generative AI in Data Analysis

Practical Applications of Generative AI in Business

Definitional Preliminaries

Anatomy of a [Simple] Prompt

Prompting Text Summarisation

Prompting Reasoning

RTFC Framework for Prompt Design

Zero-Shot Prompting: Types & Examples

One-Shot Prompting: Types & Examples

Image-Analytics with Generative AI Assist

Graph-Analysis with Generative AI

Introduction to Statistics and Hypothesis Testing

Quick Introduction to Probability

Introduction to Normal Distribution

Practical Example of Use of Normal Distribution

Sample Vs Population

Statistical Inference

Unknown Population Standard Deviation

Two Types of Errors

Hypothesis Testing

One Sided Test

Summary

Predictive Analytics: Decision Trees

What is Decision Tree

Decision Trees Example for Prediction

Decision Trees: Demo?

Depth of the Tree

Prediction Using Decision Tree

Decision Trees for Metric or Numerical Outcome

Regression Analysis

ML Approaches in Business Analytics

Regression: Motivating Example

Input Data and Summary Stats

Select Dependent (Y) and Independent (X) Variables?

Regression Demo: Interpretation

Regression Demo: Evaluating the Model

Zero Code Learning Demo

Regression Variant

Interaction Effects?

Regression Analysis: Summary

Classification Analysis

Logistic Regression Overview

Why Not Use Regression

Logistic Regression Example: Predicting Heart Disease

Interpreting beta

Classification/Confusion Matrix

Multiple Classes

Receiver Operating Characteristic (ROC) and Area Under the Curve (AUC)

Multiple Classes??

Prelims: The WHAT of Factorising Data

Factor-An: Toothpaste Dataset

Factor Analysis of a Real Dataset: mtcars

Factor Analysis on OTT Genres

Generative AI Assist for the Toothpaste Example

Cluster Analysis Overview

Grouping Objects

Clustering Algorithms

Clustering and Principal Component Analysis (PCA)

Clustering Visualisation

Positioning Statements

Elements of a Positioning Statement

Example: Positioning Statement for SouthwestPerceptual Maps and JSMs

Guide to Read JSM Plots

Generative AI Assist on Pmaps and JSMs

Cities: Perception and Preference Analysis

The WHY and HOW of Text-An

Text-Analysing a Review Corpus ?

Interpreting App Output with Generative AI Assist?

Keyword-Based Corpus Filtering?

The Need for a Keyword Filtering App?

Elementary Sentiment Mining? ???

Four Tidytext Sentiment? Dictionaries

Text Analysis with PDF and Generative AI Assistance

Network Properties

Social Network Analysis (SNA) Examples

SNA with Real Data

SNA Demo: Network-Prep and Basic-Network App

Social Networks in Affiliation Space

Text Network and Recommendation Analysis Application

Introduction

Understanding Causal Inference

Gold Standards to Establish Causality (Experiments)

Casual Interference

Analysing Experimental Data and Drawing Inferences

Analysing A/B Tests: Electricity Pricing

Experimentation Using ML: Ad Targeting Example