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Management 360 

  • Offered byeCornell

Management 360
 at 
eCornell 
Overview

Complete Management Guide: Navigate Challenges, Optimize Resources, and Achieve Success Across All Dimensions of Your Organization

Duration

18 months

Total fee

14.06 Lakh

Mode of learning

Online

Official Website

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Credential

Certificate

Management 360
 at 
eCornell 
Highlights

  • Earn a certificate after completion of course from Cornell SC Johnson College of Business
  • Learn from expert faculty
  • Real world projects
  • Learn on your schedule without stepping out of your job
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Details Icon

Management 360
 at 
eCornell 
Course details

Who should do this course?

New managers and aspiring managers with at least 3 years of work experience

Individuals looking to accelerate their career in business management

Team leaders from any functional area across any industry

Executives seeking to improve their leadership ability and fill in gaps in their business knowledge

What are the course deliverables?

Gain a broad understanding of business functions required to advance your career

Manage people effectively and lead teams to top performance

Choose the best business performance measures for your organization

Develop an understanding of how to analyze, structure and assess financial information and capital budgeting decisions

Master marketing best practices and create an integrated marketing and brand strategy aligned with your organization’s business objectives

Learn statistical methods for analyzing and visualizing data in a business context to make better decisions

Understand the fundamental legal concepts that help run a successful business, minimize risk, and structure great contracts

Assess markets, understand power structures, and create a business strategy that will position your organization for competitive advantage

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More about this course

This comprehensive stackable certificate program gives you the opportunity to build a broad foundation in seven essential areas of business management

This program is a great way to gain the breadth of skills you need to drive business success

This program is designed to meet the needs of busy working professionals by allowing you to work on each focus area individually over time

Management 360
 at 
eCornell 
Curriculum

Leadership Focus

Motivating People for High Performance
Navigating Power Relationships
Leading With Credibility
Planning and Delivering Effective Presentations
 

Marketing Management Focus

Key Performance Indicators for Marketing
The Customer Journey and Segmentation
Targeting and Positioning
Product Design and Testing
 

Financial Management Focus

Mastering the Time Value of Money
Making Capital Investment Decisions
Risk and Return: How to Identify, Measure, and Incorporate Into Capital Budgeting Decisions
Raising Capital: The Process, the Players, and Strategic Considerations
 

Management Accounting

Improving Governance
Improving Margins
Improving Capacity Investment and Consumption
Improving Coordination and Efficiency
 

Business Law Focus

Embracing the Basics of Business Law
Structuring Business Agreements for Success
Exploring Specialty Areas of Business Law
Working with Legal Professionals
 

Business Strategy Focus

Value Creation and Profitability
Change, Disruption, and Growth
Synergies, Mergers, and Alliances
Getting the Most Out of Your Business Relationships
Game Theory and Business Strategy
 

Business Economics Focus

Examining Scarcity and Opportunity Cost
Analyzing Price and Equilibrium
Conducting Market Analysis and Predicting Price
Modeling Perfect Competition
Comparing Monopolies and Competition
 

Capstone Course

Management 360 Capstone
 

Leadership Symposium

The Leadership Symposium offers you a unique opportunity to engage in real-time conversations with peers and experts from the Cornell community and beyond
Using the context of your own experiences, you will take part in reflections and small-group discussions to build on the skills and knowledge you have gained from your courses
 

Marketing Symposium

The Marketing Symposium offers you a unique opportunity to engage in real-time conversations with peers and experts from the Cornell community and beyond
Using the context of your own experiences, you will take part in reflections and small-group discussions to build on the skills and knowledge you have gained from your courses
Faculty Icon

Management 360
 at 
eCornell 
Faculty details

Rob Kwortnik
Rob Kwortnik, Associate Professor of Services Marketing, joined Cornell’s faculty after earning his Ph.D. in Business Administration from Temple University in 2003. He also earned a B.A. in Journalism from Temple and an MBA from California State University, Northridge.
Sachin Gupta
Sachin Gupta is Henrietta Johnson Louis Professor of Marketing at the SC Johnson Graduate School of Management. Professor Gupta’s research focuses on marketing research, healthcare, privacy of marketing data, nonprofits, and marketing analytics.

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Management 360
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