Northwestern University - Northwestern Kellogg - Post Graduate Certificate in Digital Marketing

Offered byEmeritus

Northwestern Kellogg - Post Graduate Certificate in Digital Marketing
at
Emeritus
Overview

Become an in-demand, all-rounder digital marketer driving customer-centric strategies and business growth with the Kellogg advantage

Duration	9 months
Total fee	₹2.52 Lakh
Mode of learning	Online
Credential	Certificate

Northwestern Kellogg - Post Graduate Certificate in Digital Marketing
at
Emeritus
Highlights

Earn a certificate of completion from Northwestern Kellogg
Enjoy Personalized Career Services with Emeritus India Career Services
Learn through 216 videos, 79 assignments and 5 career webinars
Job placement assistance from partner companies are published, applied to, and tracked to success via an online platform
Gain expertise on widely used tools like HubSpot, Email Marketing, Content Creation, Google Analytics, User-generated Content

Northwestern Kellogg - Post Graduate Certificate in Digital Marketing
at
Emeritus
Course details

Skills you will learn

Search Engine optimization Email marketing Digital marketing Content marketing Advertising SEM Marketing SEO

Who should do this course?

For senior and mid-career professionals eager to learn how to align their organization's marketing strategy with business goals
For traditional marketers or corporate communications professionals

What are the course deliverables?

Gain a start-to-finish perspective of the strategy and implementation required to become a professional digital marketer
Obtain a hands-on experience of essential digital marketing skills, including SEO, SEM, social media, email marketing, and display ads
Develop high-impact advertising strategies on social media using content that you will plan, create, and promote
Engage with career-focused webinars and assignments designed to further your professional development in digital marketing

More about this course

This program explores strategies for additional digital channels, such as email marketing and A/B testing, earned media, agile marketing principles, marketing metrics, conversion rate optimization, and methods for attribution and experimentation
This program jump right into digital marketing fundamentals, from the customer acquisition funnel to customer personas, then build a deeper understanding of customer behavior, segmentation, and content marketing strategies
This program focus on automation and artificial intelligence in marketing, including methods of applying AI to the customer lifecycle to reach, attract, convert, and engage the consumer, and a capstone project to develop a marketing strategy for a new product or service

Northwestern Kellogg - Post Graduate Certificate in Digital Marketing
at
Emeritus
Curriculum

Module 1: Introduction to the Digital Marketing Landscape

Module 2: Digital Marketing Fundamentals

Module 3: A Framework for Marketing in the Digital World

Module 4: Understanding Customers and Generating Insights

Module 5: Customer Segmentation and Behavioral Marketing

Module 6: Content Marketing

Module 7: Search Engine Optimization

Module 8: Social Media (Organic)

Module 9: The Customer Journey and Content Strategy

Module 10: Brand Storytelling in a Digital World

Module 11: Search Engine Marketing

Module 12: Social Media (Paid)

Module 13: Email Marketing

Module 14: Other Digital Channels

Module 15: Accelerating Marketing Execution

Module 16: Metrics and Measurement

Module 17: Conversion Rate Optimization (CRO)

Module 18: Marketing Attribution, Testing, and Experimentation

Module 19: Marketing Automation and AI in Marketing

Module 20: Capstone Project

Northwestern Kellogg - Post Graduate Certificate in Digital Marketing
at
Emeritus
Faculty details

Mohanbir Sawhney

Professor Sawhney is a globally recognized scholar, teacher, consultant, and speaker in business innovation, modern marketing, and enterprise analytics. He has written seven management books, as well as dozens of influential articles in leading academic journals and managerial publications.

Matt Cardoni

Matt Cardoni teaches and consults on digital marketing. He is Google-certified in Ads and Analytics and has worked with a variety of industries, including retail, healthcare, travel, ecommerce, nonprofit, and finance.