Product Management 360

Offered byeCornell

Product Management 360
at
eCornell
Overview

Duration	10 months
Start from	12th Feb'25
Total fee	₹7.25 Lakh
Mode of learning	Online
Official Website	Go to Website
Credential	Certificate

Product Management 360
at
eCornell
Highlights

Earn a certificate after completion of course from Cornell Engineering
Learn from expert faculty
Real world projects
Learn on your schedule without stepping out of your job

Product Management 360
at
eCornell
Course details

Skills you will learn

Marketing Business Analytics Data visualization Communication skills

Who should do this course?

Current or aspiring product management professionals

Entrepreneurs and small business owners

Business analysts

Product marketing managers

Data analysts

Engineers and developers

Operations managers

Designers

People interested in transitioning to the tech industry

What are the course deliverables?

Manage a product development team

Define a single problem that the product solves for customers

Perform user research, map the customer journey, and create target personas

Design a product prototype

Identify and select appropriate development methodologies such as waterfall, agile, and lean

Create a product roadmap

Analyze financial and functional data using Excel

Write SQL queries for a relational database

Create visualizations that transform raw data into actionable information that drives decisions

Leverage the power of digital platforms to grow your organization

Apply innovation competencies including lean startup, maker culture, and design thinking

Convey ideas clearly and persuasively to achieve results from writing

Formulate and deliver messages with maximum effectiveness

More about this course

This comprehensive certificate program will provide you with the opportunity to master the skills and concepts that are essential to becoming a successful product manager

With courses in product strategy, analytics, communication, and innovation, you will come away with a strong foundation in all aspects of product management, preparing you to create products people love and build a rewarding career in this rapidly growing field

This program is designed to meet the needs of busy working professionals by allowing you to work on each focus area individually over time

Product Management 360
at
eCornell
Curriculum

Getting Started with Spreadsheet Modeling and Business Analytics

In this course, you will explore spreadsheet modeling for applied decision making

You will work with data sets and navigate in an Excel 2016 Workbook

Harvesting Spreadsheet Data

In this course you will gain exposure to the challenges of working with data and learn how you can use Excel to efficiently harvest data to make business decisions

Querying Relational Databases

You will begin this course by examining the basic table structures that form a relational database

Using the relational database format, you will define connections between your data fields and determine how those can be expressed

Creating Data Visualizations with Tableau

In this course, you will explore how to create common visualizations based on your data and goals

We will learn the steps you must take to successfully create a great chart

Enhancing Data Visualizations with Tableau

In this course, we'll explore the process for creating great charts

First, you'll explore how best to plan and draft your chart

Then, you'll need to eliminate distractions in the chart to make your visualization clear

Digital Platform Strategy

In this course, you will evaluate the state of digital platforms in the current market

You will use this evaluation to identify network effects that your organization can take advantage of and use to boost the value of your products and services in the market

Pricing Strategy

In this course, you will analyze pricing data, evaluate key factors relevant to pricing effectiveness, and use your insights to optimize product prices

You will have the opportunity to apply a variety of popular pricing formulas and determine the business impact of the resulting price changes

Developing Innovation Strategy

In this course, you will begin to create a roadmap called the innovation placemat

You will identify your organization's goals and align your innovation strategy to it

You will cultivate an executive champion and set SMART goals for your new product, service, or technology

Building Innovation Competencies

In this course, you will learn about and apply three key innovation competencies: lean startup, maker culture, and design thinking

Each of these competencies are used by large and small organizations, resulting in new products and services and satisfied employees and customers

Innovation Tools

In this course, you will learn about 14 innovation tools

You will also see how other organizations have used them to successfully increase cultural and financial ROI, please customers, and improve operational efficiencies

Implementing Innovation

Developing Innovation Strategy

Building Innovation Competencies

Innovation Tools

Evaluating and Scaling Innovation

In this course, you will devise a strategy to manage a portfolio of innovation projects at your organization

You will examine best practices for portfolio management and establish a plan to spread your innovation and innovation culture

Planning and Delivering Effective Presentations

this course includes interacting with fellow students. Students will participate in discussion forums and will record and share a video of a short presentation that serves as the course project

This provides rich opportunities for students to hone their communication and presentation skills in a practical way, and to learn from the efforts of others

Persuasive Writing

This course will help you gain and strengthen your persuasive writing skills

You will be guided through the process of narrowing your objective to a very specific "ask," analyzing your audience to know how to appeal to their sense of reason as well as their emotions, and then building the evidence that you will use to present your case

Product Management Elective Track

Developing a Product Hypothesis and User Personas

Product Vision and Goals

Product Roadmapping

Product Prototyping

Product Management for Engineers Elective Track

Preparing for Success as a Product Manager

Managing Product Teams

Identifying and Targeting Customer Needs

Prioritizing for Product Roadmaps

Leadership Symposium

The Leadership Symposium offers you a unique opportunity to engage in real-time conversations with peers and experts from the Cornell community and beyond

Using the context of your own experiences, you will take part in reflections and small-group discussions to build on the skills and knowledge you have gained from your courses

Marketing Symposium

The Marketing Symposium offers you a unique opportunity to engage in real-time conversations with peers and experts from the Cornell community and beyond

Using the context of your own experiences, you will take part in reflections and small-group discussions to build on the skills and knowledge you have gained from your courses

Product Management 360
at
eCornell
Faculty details

Peggy Odom-Reed

Peggy Odom-Reed is a Senior Lecturer in the marketing and management communication area at the School of Hotel Administration, where she teaches courses in management communication. She currently serves as the course chair for HADM3650: Persuasive Business Communication for Hospitality Leaders. She is also one of the founding faculty fellows of the Cornell Institute for Healthy Futures.

Peggy Odom-Reed

Keith Cowing is a visiting lecturer at Cornell Tech and CEO of Ruby, a startup focused on helping seniors stay safe and healthy in their homes. Prior to Ruby, he was vice president of product management at Flatiron Health, which was acquired by Roche for $2.1B. Mr. Cowing enjoys teaching and coaching and publishes a blog at KeithonCareers.com.