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Product Management 360 

  • Offered byeCornell

Product Management 360
 at 
eCornell 
Overview

Duration

10 months

Start from

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Total fee

4.97 Lakh

Mode of learning

Online

Official Website

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Credential

Certificate

Product Management 360
 at 
eCornell 
Highlights

  • Earn a certificate after completion of the course
  • Learn from expert faculty
  • Real world projects
Details Icon

Product Management 360
 at 
eCornell 
Course details

Who should do this course?

Current or aspiring product management professionals

Entrepreneurs and small business owners

Business analysts

Product marketing managers

Data analysts

Engineers and developers

Operations managers

Designers

People interested in transitioning to the tech industry

 

What are the course deliverables?

Manage a product development team

Define a single problem that the product solves for customers

Perform user research, map the customer journey, and create target personas

Design a product prototype

Identify and select appropriate development methodologies such as waterfall, agile, and lean

Create a product roadmap

Analyze financial and functional data using Excel

Write SQL queries for a relational database

Create visualizations that transform raw data into actionable information that drives decisions

Leverage the power of digital platforms to grow your organization

Apply innovation competencies including lean startup, maker culture, and design thinking

Convey ideas clearly and persuasively to achieve results from writing

Formulate and deliver messages with maximum effectiveness

 

Read more
More about this course

This comprehensive certificate program will provide you with the opportunity to master the skills and concepts that are essential to becoming a successful product manager

With courses in product strategy, analytics, communication, and innovation, you will come away with a strong foundation in all aspects of product management, preparing you to create products people love and build a rewarding career in this rapidly growing field

This program is designed to meet the needs of busy working professionals by allowing you to work on each focus area individually over time

Product Management 360
 at 
eCornell 
Curriculum

Getting Started with Spreadsheet Modeling and Business Analytics

 

Harvesting Spreadsheet Data

 

Querying Relational Databases

 

Creating Data Visualizations with Tableau

 

Enhancing Data Visualizations with Tableau

 

Digital Platform Strategy

 

Pricing Strategy

 

Developing Innovation Strategy

 

Building Innovation Competencies

 

Innovation Tools

 

Implementing Innovation

 

Evaluating and Scaling Innovation

 

Planning and Delivering Effective Presentations

 

Persuasive Writing

 

Product Management Elective Track

 

Product Management for Engineers Elective Track

 

Leadership Symposium

 

Marketing Symposium

 
Faculty Icon

Product Management 360
 at 
eCornell 
Faculty details

Peggy Odom-Reed
Peggy Odom-Reed is a Senior Lecturer in the marketing and management communication area at the School of Hotel Administration, where she teaches courses in management communication. She currently serves as the course chair for HADM3650: Persuasive Business Communication for Hospitality Leaders. She is also one of the founding faculty fellows of the Cornell Institute for Healthy Futures.
Peggy Odom-Reed
Keith Cowing is a visiting lecturer at Cornell Tech and CEO of Ruby, a startup focused on helping seniors stay safe and healthy in their homes. Prior to Ruby, he was vice president of product management at Flatiron Health, which was acquired by Roche for $2.1B. Mr. Cowing enjoys teaching and coaching and publishes a blog at KeithonCareers.com.

Product Management 360
 at 
eCornell 
Entry Requirements

Requirements for 12th gradeUp Arrow Icon
  • N/A
Other eligibility criteriaUp Arrow Icon
Conditional OfferUp Arrow Icon
  • Not mentioned

Product Management 360
 at 
eCornell 
Admission Process

    Important Dates

    May 29, 2024
    Course Commencement Date

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