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Product Management 360 

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Product Management 360
 at 
eCornell 
Overview

Duration

10 months

Start from

12th Feb'25

Total fee

7.25 Lakh

Mode of learning

Online

Official Website

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Credential

Certificate

Product Management 360
 at 
eCornell 
Highlights

  • Earn a certificate after completion of course from Cornell Engineering
  • Learn from expert faculty
  • Real world projects
  • Learn on your schedule without stepping out of your job
Read more
Details Icon

Product Management 360
 at 
eCornell 
Course details

Who should do this course?

Current or aspiring product management professionals

Entrepreneurs and small business owners

Business analysts

Product marketing managers

Data analysts

Engineers and developers

Operations managers

Designers

People interested in transitioning to the tech industry

 

What are the course deliverables?

Manage a product development team

Define a single problem that the product solves for customers

Perform user research, map the customer journey, and create target personas

Design a product prototype

Identify and select appropriate development methodologies such as waterfall, agile, and lean

Create a product roadmap

Analyze financial and functional data using Excel

Write SQL queries for a relational database

Create visualizations that transform raw data into actionable information that drives decisions

Leverage the power of digital platforms to grow your organization

Apply innovation competencies including lean startup, maker culture, and design thinking

Convey ideas clearly and persuasively to achieve results from writing

Formulate and deliver messages with maximum effectiveness

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More about this course

This comprehensive certificate program will provide you with the opportunity to master the skills and concepts that are essential to becoming a successful product manager

With courses in product strategy, analytics, communication, and innovation, you will come away with a strong foundation in all aspects of product management, preparing you to create products people love and build a rewarding career in this rapidly growing field

This program is designed to meet the needs of busy working professionals by allowing you to work on each focus area individually over time

Product Management 360
 at 
eCornell 
Curriculum

Getting Started with Spreadsheet Modeling and Business Analytics

In this course, you will explore spreadsheet modeling for applied decision making
You will work with data sets and navigate in an Excel 2016 Workbook
 

Harvesting Spreadsheet Data

In this course you will gain exposure to the challenges of working with data and learn how you can use Excel to efficiently harvest data to make business decisions
 

Querying Relational Databases

You will begin this course by examining the basic table structures that form a relational database
Using the relational database format, you will define connections between your data fields and determine how those can be expressed
 

Creating Data Visualizations with Tableau

In this course, you will explore how to create common visualizations based on your data and goals
We will learn the steps you must take to successfully create a great chart
 

Enhancing Data Visualizations with Tableau

In this course, we'll explore the process for creating great charts
First, you'll explore how best to plan and draft your chart
Then, you'll need to eliminate distractions in the chart to make your visualization clear
 

Digital Platform Strategy

In this course, you will evaluate the state of digital platforms in the current market
You will use this evaluation to identify network effects that your organization can take advantage of and use to boost the value of your products and services in the market
 

Pricing Strategy

In this course, you will analyze pricing data, evaluate key factors relevant to pricing effectiveness, and use your insights to optimize product prices
You will have the opportunity to apply a variety of popular pricing formulas and determine the business impact of the resulting price changes
 

Developing Innovation Strategy

In this course, you will begin to create a roadmap called the innovation placemat
You will identify your organization's goals and align your innovation strategy to it
You will cultivate an executive champion and set SMART goals for your new product, service, or technology
 

Building Innovation Competencies

In this course, you will learn about and apply three key innovation competencies: lean startup, maker culture, and design thinking
Each of these competencies are used by large and small organizations, resulting in new products and services and satisfied employees and customers
 

Innovation Tools

In this course, you will learn about 14 innovation tools
You will also see how other organizations have used them to successfully increase cultural and financial ROI, please customers, and improve operational efficiencies
 

Implementing Innovation

Developing Innovation Strategy

Building Innovation Competencies

Innovation Tools

 

Evaluating and Scaling Innovation

In this course, you will devise a strategy to manage a portfolio of innovation projects at your organization
You will examine best practices for portfolio management and establish a plan to spread your innovation and innovation culture
 

Planning and Delivering Effective Presentations

this course includes interacting with fellow students. Students will participate in discussion forums and will record and share a video of a short presentation that serves as the course project
This provides rich opportunities for students to hone their communication and presentation skills in a practical way, and to learn from the efforts of others
 

Persuasive Writing

This course will help you gain and strengthen your persuasive writing skills
You will be guided through the process of narrowing your objective to a very specific "ask," analyzing your audience to know how to appeal to their sense of reason as well as their emotions, and then building the evidence that you will use to present your case
 

Product Management Elective Track

Developing a Product Hypothesis and User Personas
Product Vision and Goals
Product Roadmapping
Product Prototyping
 

Product Management for Engineers Elective Track

Preparing for Success as a Product Manager
Managing Product Teams
Identifying and Targeting Customer Needs
Prioritizing for Product Roadmaps
 

Leadership Symposium

The Leadership Symposium offers you a unique opportunity to engage in real-time conversations with peers and experts from the Cornell community and beyond
Using the context of your own experiences, you will take part in reflections and small-group discussions to build on the skills and knowledge you have gained from your courses
 

Marketing Symposium

The Marketing Symposium offers you a unique opportunity to engage in real-time conversations with peers and experts from the Cornell community and beyond
Using the context of your own experiences, you will take part in reflections and small-group discussions to build on the skills and knowledge you have gained from your courses
Faculty Icon

Product Management 360
 at 
eCornell 
Faculty details

Peggy Odom-Reed
Peggy Odom-Reed is a Senior Lecturer in the marketing and management communication area at the School of Hotel Administration, where she teaches courses in management communication. She currently serves as the course chair for HADM3650: Persuasive Business Communication for Hospitality Leaders. She is also one of the founding faculty fellows of the Cornell Institute for Healthy Futures.
Peggy Odom-Reed
Keith Cowing is a visiting lecturer at Cornell Tech and CEO of Ruby, a startup focused on helping seniors stay safe and healthy in their homes. Prior to Ruby, he was vice president of product management at Flatiron Health, which was acquired by Roche for $2.1B. Mr. Cowing enjoys teaching and coaching and publishes a blog at KeithonCareers.com.

Product Management 360
 at 
eCornell 
Admission Process

    Important Dates

    Feb 12, 2025
    Course Commencement Date

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    Product Management 360
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    eCornell 

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