University of Colorado Boulder - Programmatic Advertising
- Offered byCoursera
Programmatic Advertising at Coursera Overview
Programmatic Advertising
at Coursera
Duration | 12 hours |
Total fee | Free |
Mode of learning | Online |
Difficulty level | Beginner |
Official Website | Explore Free Course  |
Credential | Certificate |
Programmatic Advertising at Coursera Highlights
Programmatic Advertising
at Coursera
- Earn a certificate of completion
- Add to your LinkedIn profile
- 4 quizzes
Programmatic Advertising at Coursera Course details
Programmatic Advertising
at Coursera
Skills you will learn
What are the course deliverables?
- What you'll learn
- Execute native advertising campaigns in Taboola
- How to target native ad campaigns to desired audiences
- Use free tools to actively gather news coverage for native advertising
- Develop content seeding strategies through incentive programs
More about this course
- Native advertising is a niche form of advertising that leverages the design and format of news and entertainment content. Native advertising is less about selling products and more about producing useful content for consumers who are in the "consideration" phase of the advertising purchase funnel. Often in the form of news-like stories, native advertising has been shown to persuade consumers. Native advertising is affordable, and doesn't require graphic design to get started. For these reasons, it's a compelling advertising technique for small businesses. This course outlines a case study where a small travel startup used native advertising to drive hotel sales. Execution strategies for a successful, no-creative native campaign are laid out, including: gathering existing news coverage, ethical content seeding, and content generation.
Programmatic Advertising at Coursera Curriculum
Programmatic Advertising
at Coursera
Trade Desk Certification
Video Lectures: Native Advertising
8.1 - Native Advertising
8.1 - Native Advertising
8.3 - Native Advertising (Ctd.)
Native Advertising
Project: Native Advertising
Video Lectures: Connected TV Advertising
9.1 - Cord Cutting
9.2 - Connected TV
9.3 - CTV Pros and Cons
CTV
Video Lectures: Targeting
10.1 - Targeting
10.2 - Retargeting
10.3 - Lookalike Audiences and Prospecting
10.4 - Bid Line Items
Targeting
Video Lectures: Cookies and Contextual
11.1 - The Death of Cookies
11.2 - Contextual and Brand Safety
11.3 - Problems With Contextual AI
New Quiz
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