Programmatic Advertising Foundations
- Offered byLinkedin Learning
Programmatic Advertising Foundations at Linkedin Learning Overview
Duration | 2 hours |
Total fee | ₹1,150 |
Mode of learning | Online |
Difficulty level | Beginner |
Credential | Certificate |
Programmatic Advertising Foundations at Linkedin Learning Highlights
- 5 quizzes
- Access on tablet and phone
Programmatic Advertising Foundations at Linkedin Learning Course details
- Programmatic advertising automates digital media buying
- In this course learner can learn the fundamentals of programmatic advertising
- Discover how to use first- and third-party data, including cookies and trackers, in campaigns and reach the right audience, at the right time, on the right device
- Learn how to target audiences based on behavior, location, content, and context?and discover the impact of the Google decision to eliminate third-party tracking
Programmatic Advertising Foundations at Linkedin Learning Curriculum
Introduction
What is programmatic advertising?
The scope of programmatic
Data Foundations for Programmatic Advertising
Where does data come from?
Data and behavioral targeting
Programmatic advertising and first-party data
Retarget in programmatic marketing
Programmatic terms and concepts
The Programmatic Process
Programmatic and third-party data
How publishers rely on programmatic ads
Reach the right audience at the right time
The data management platform
How programmatic serves an ad
Audience Data Segmentation
Google and the programmatic market
Target audiences based on behavior
Target audiences based on location
Target audiences based on content and context
Life without cookies
Programmatic pitfalls
Dealing with Ad Fraud
Encountering ad fraud in programmatic
Implement basic fraud detection
Conclusion
Continue learning programmatic
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