SMEI Certified Professional Marketer (SCPM) Exam Preparatory Course
- Offered bySMEI Online Learning
SMEI Certified Professional Marketer (SCPM) Exam Preparatory Course at SMEI Online Learning Overview
Total fee | ₹83,035 |
Mode of learning | Online |
Official Website | Go to Website  |
Credential | Certificate |
SMEI Certified Professional Marketer (SCPM) Exam Preparatory Course at SMEI Online Learning Highlights
- Earn a certificate after successful completion
SMEI Certified Professional Marketer (SCPM) Exam Preparatory Course at SMEI Online Learning Course details
- This program focuses on decision making through extended examples, cases, and videos involving real people making real marketing decisions
- A conversational writing style, active learning techniques, help you personalize marketing and identify career interests.
- This online courses gives you access to Connect: A highly reliable, easy-to-use homework and learning management solution.
- Course registration fee includes one year of access to Connect where students will locate your online textbook, chapter quizzes and interactive exercises
- This program focuses on decision making through extended examples, cases, and videos involving real people making real marketing decisions
- A conversational writing style, active learning techniques, help you personalize marketing and identify career interests.
- This online courses gives you access to Connect: A highly reliable, easy-to-use homework and learning management solution.
- Course registration fee includes one year of access to Connect where students will locate your online textbook, chapter quizzes and interactive exercises
SMEI Certified Professional Marketer (SCPM) Exam Preparatory Course at SMEI Online Learning Curriculum
Part 1: Initiating the Marketing Process
1 Creating Customer Relationships and Value through Marketing
2 Developing Successful Organizational and Marketing Strategies
Appendix A Building an Effective Marketing Plan
3 Understanding the Marketing Environment, Ethical Behavior, and Social Responsibility
Part 2: Understanding Buyers and Markets
4 Understanding Consumer Behavior
5 Understanding Organizations as Customers
6 Understanding and Reaching Global Consumers and Markets
Part 3: Targeting Marketing Opportunities
7 Marketing Research: From Customer Insights to Actions
8 Market Segmentation, Targeting, and Positioning
Part 4: Satisfying Marketing Opportunities
9 Developing New Products and Services
10 Managing Successful Products, Services, and Brands
11 Pricing Products and Services
12 Managing Marketing Channels and Supply Chains
13 Retailing and Wholesaling
14 Implementing Interactive and Multichannel Marketing
15 Integrated Marketing Communications and Direct Marketing
16 Advertising, Sales Promotion, and Public Relations
17 Using Social Media and Mobile Marketing to Connect with Consumers
18 Personal Selling and Sales Management
Appendix B Planning a Career in Marketing
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SMEI Certified Professional Marketer (SCPM) Exam Preparatory Course