OU - Business Management: Marketing Principles and Practice

Offered byFutureLearn

Business Management: Marketing Principles and Practice
at
FutureLearn
Overview

Develop your marketing skills and knowledge to help you make better business decisions and achieve your professional goals

Duration	10 weeks
Total fee	₹55,769
Mode of learning	Online
Official Website	Go to Website
Credential	Certificate

Business Management: Marketing Principles and Practice
at
FutureLearn
Highlights

Earn a certificate after completion of course from The Open University
Learn online with expert instructors
Complete project-based assessments

Business Management: Marketing Principles and Practice
at
FutureLearn
Course details

Skills you will learn

Marketing

Who should do this course?

Professionals who are new to a marketing role or work in marketing but lack formal qualifications

Senior professionals looking to develop their marketing and management skills

Self-employed professionals looking to develop their skills and knowledge of marketing

What are the course deliverables?

Solve a range of commercial and non-commercial marketing problems using appropriate tools and concepts

Apply the latest tools of product and service design, distribution management and pricing to real situations

Collect relevant information for marketing decision-making

Interpret a variety of different types of information from different information sources

Evaluate and implement appropriate exchange methods, including relationships in different situations

More about this course

This course offers a comprehensive exploration of fundamental marketing concepts and their practical applications within the business environment

Participants will gain a deep understanding of core marketing principles, including market research, consumer behavior, branding, and strategic planning

The course emphasizes the development and execution of effective marketing strategies that align with business objectives and drive growth

By the end of the course, participants will be equipped with the skills to design and implement marketing campaigns that effectively engage target audiences, enhance brand value, and achieve measurable business results

Business Management: Marketing Principles and Practice
at
FutureLearn
Curriculum

Identifying customers motivations and responding to them

Analysing the environment to identify marketing opportunities

Establishing effective relationships with stakeholders

Interpreting and using data to inform marketing decisions

Managing customers’ willingness to pay

Developing communication strategies appropriate for your product or service

Positioning your offer to attract the right customers

How to build compelling business and personal brands

Identifying customers perceptions of risk & addressing them

Leveraging relationships with distributors for marketing success

Differentiating your offer from the competition

Business Management: Marketing Principles and Practice
at
FutureLearn
Faculty details

Haider Ali

Haider is a Senior Lecturer in Marketing at the Open University and a visiting Professor at other Universities. He has consulted & taught globally and published in the Journal of Marketing Management.