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IIM Calcutta
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Executive Programme in Sales and Marketing 
offered by IIM Calcutta

  • Public/Government Institute
  • Estd. 1961

Executive Programme in Sales and Marketing
 at 
IIM Calcutta 
Overview

Learn sales Management for Pharmaceutical, Banking and Financial services, FMCG Industries along with Industrial Sales

Duration

12 months

Total fee

₹4.20 Lakh

Mode of learning

Online

Official Website

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Credential

Certificate

Executive Programme in Sales and Marketing
 at 
IIM Calcutta 
Highlights

  • Earn a certificate after completion of the course
  • case studies and real-world scenarios
Details Icon

Executive Programme in Sales and Marketing
 at 
IIM Calcutta 
Course details

Skills you will learn
Marketing ResearchMarketingDistribution managementSalesSales Management
Who should do this course?
  • Applicants should be working professionals/self-employed
  • Graduates / Post-Graduates recognized by UGC/AICTE in any discipline with min. 50% marks [aggregate - considering results of all years (e.g. 3 or 4 together)]
  • Minimum 2 years of work experience (full-time paid employment) post completion of Graduation as on Application Closure Date
What are the course deliverables?
  • Understand & identify the challenges in today’s market place
  • Understand the Conceptual frameworks in sales and marketing
  • Understand Customer and Market Orientation for business success
  • Understanding the roles and responsibilities of a manager dealing with sales and/or marketing
  • Be able to learn how to manage, motivate and lead sales and marketing teams
  • Understand the fundamentals of channel design and development
More about this course
  • The course provides basic understanding of contemporary approaches to acquiring, retaining and growing business with various stakeholders in the market in an efficient and effective manner
  • The course would help participants in developing broad understanding of emerging Sales & Marketing frameworks and their relationships with other business functions to grow in the market and will also focus on ‘cutting edge’ issues concerning sales and marketing practices including brand, services, distribution channel management and people management issues

Executive Programme in Sales and Marketing
 at 
IIM Calcutta 
Curriculum

General Management for Marketing

Fundamentals of Management

People Skills for Sales & Marketing Professionals

Sales and Marketing: Fundamentals

Marketing Management

Sales & Distribution Management

Specialized Modules in Sales and Marketing

Pricing Decisions

Consumer Behavior

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Executive Programme in Sales and Marketing
 at 
IIM Calcutta 

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Executive Programme in Sales and Marketing
 at 
IIM Calcutta 
Contact Information

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Address

IIM Calcutta
Diamond Harbour Road
Kolkata ( West Bengal)

Phone
03324380892

(For general query)

03324679178

(For admission query)

Email
ao_admissions@iimcal.ac.in

(For general query)

chair_admissions@iimcal.ac.in

(For admission query)

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