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IIM Rohtak
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Executive Certification Programme in Marketing Analytics 
offered by IIM Rohtak

  • Public/Government Institute
  • Estd. 2010

Executive Certification Programme in Marketing Analytics
 at 
IIM Rohtak 
Overview

Executive certificate intends to equip the participants with the advanced analytical tools and techniques enabling them to handle the complex marketing problems effectively and confidently

Duration

5 months

Total fee

₹60,000

Mode of learning

Online

Credential

Certificate

Executive Certification Programme in Marketing Analytics
 at 
IIM Rohtak 
Highlights

  • Earn a certificate from IIM Rohtak
  • Learn from India's top faculty panel
  • Learn from industry interaction
  • Practice quizzes, assignments, projects, case studies and other objective/subjective assessments
  • Get hands on exposure on tools
Read more
Details Icon

Executive Certification Programme in Marketing Analytics
 at 
IIM Rohtak 
Course details

Skills you will learn
MarketingSalesAnovaForecasting
Who should do this course?
  • For professionals who are looking to upgrade their career in Marketing Analytics
  • For entrepreneurs, CMO's and Marketing Leads, Functional Managers, Sales & Marketing Professionals
  • For working professionals in an organization with an acumen and interest in Marketing Analytics
What are the course deliverables?
  • Appreciating the significance of advanced marketing analytical methods for a business enterprise.
  • Developing the awareness of various marketing analytics tools, their advantages and limitations.
  • Developing the cognitive ability to draw logical implications from the analysis and applying them in business decisions
More about this course
  • Appreciating the significance of advanced marketing analytical methods for a business enterprise
  • Developing the awareness of various marketing analytics tools, their advantages and limitations
  • Developing the cognitive ability to draw logical implications from the analysis and applying them in business decisions

Executive Certification Programme in Marketing Analytics
 at 
IIM Rohtak 
Curriculum

Introduction to Marketing Analytics

Marketing Decision making process

Analytics in Marketing

Rising relevance of marketing analytics

Introduction to Charts and Dashboard

Various types of Charts

Making Dashboard using Pivot

Marketing Segmentation based on Categories, Understanding Segments

Comparing Proportions of Segments (Non-Parametric Chi Square Test)

Interpreting mean Attitudes, Perceptions etc. of Segments (One Sample T-Tests)

Demographic and Psychographic Segments and their Targeting Strategies

Cross tab Chi-Square

Independent Samples T-Test

Targeting with more than Two Segments

ANOVA

Forecasting

Sales Forecasts

Linear, Curvilinear, Exponential Relationships

Modeling Trend and Seasonality

Faculty Icon

Executive Certification Programme in Marketing Analytics
 at 
IIM Rohtak 
Faculty details

Dr. S.K Pandey
Dr. S. K. Pandey is a faculty in the Area of Marketing at IIM Rohtak. He did his Ph.D. in Management (in 2006) and M. B. A. (in 2001) from Institute of Business Management, CSJM University Kanpur. He qualified UGC-NET in management in the year 2000 December before completing his M.B.A. Before joining IIM Rohtak, he has served at FORE School of Management, Delhi, Delhi Institute of Advanced Studies, Delhi and Bharati Vidyapeeth’s Institute of Management and Research, Delhi.
Prof. Sumedha Chauhan
Dr. Sumedha Chauhan is a faculty in the area of Management Information Systems at IIM Rohtak. She completed Fellow Program in Management (FPM) from MDI Gurgaon. Dr. Chauhan pursued Bachelor of Engineering in Electronics and Telecommunications from Devi Ahilya University, Indore where she was consistently top ranked.

Executive Certification Programme in Marketing Analytics
 at 
IIM Rohtak 
Entry Requirements

Eligibility criteriaUp Arrow Icon

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Executive Certification Programme in Marketing Analytics
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IIM Rohtak 

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Executive Certification Programme in Marketing Analytics
 at 
IIM Rohtak 
Contact Information

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Address

Management City, NH-10, Southern Bypass, Sunaria
Rohtak ( Haryana)

Phone
01262228555
Email
pgpadmission@iimrohtak.ac.in
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