Different Types of Marketing Strategy

Here are among the most common types of marketing strategy that you can employ and win customers!

There are various types of marketing strategy today, depending on the industry and the organizations in that industry. The success of any organisation is a direct result of an efficient marketing strategy. In order to win market share and stay active, a B2B or B2C business has to consider different tactics that fit the company product/service and help grow the brand.

Common Types of Marketing Strategy

Here are the most popular types of marketing strategies for B2C and B2B businesses.

Transactional Marketing

Transactional marketing emphasises selling products rather than building an active relationship with customers. It is used for selling a product to a large number of customers at once. It follows the 4 Ps of marketing –  promotion, product, pricing and placement.

Also read about Relationship Marketing

Word-of-Mouth Marketing

The passing of product information from one person (a customer) to other (potential customer) is Word-of-Mouth Marketing. It is the best way to get the brand popular. This type of marketing strategy focuses on the evergreen concept that consumers prefer to share the brand they love, their products and services. For that, company needs to give customers a reason to talk about the product.

Viral Marketing

Any marketing technique that encompasses sites or users to send marketing messages to other websites is viral marketing. Some techniques for efficient marketing are creating videos, social outreach, allowing easy sharing and downloading and a valuable service and product for free.

PR Marketing

This type of marketing focuses on maintaining the good reputation of the organization in media. The aim of the PR seniors is to get their clients or employees to come to media attention. In scores of cases, where things go wrong, an excellent marketing strategy is significant. PR officers also act as a representative in public when their companies require a statement or comment. Besides the benefits, PR is not enough to boost your organization’s revenue.

Direct Marketing

A very effective strategy to share information about a product or service, Direct Marketing is famous and widely used to contact customers and potential customers. It can take oodles of forms like emails, telephone calls, mail, brochures and coupons. One of the critical challenges that direct marketing goes through is overcoming the picture of spam/mail. The solution to this problem is targeting a campaign with an exact database helping decrease advertising budget.

Read on direct marketing

Social Media Marketing

Social media websites including Twitter, Facebook and Instagram tender a chance for savvy businesses to invest in customer engagement.  Using this strategy for business can improve your brand presence and entice new customers on media platforms.  It primarily covers activities like videos, images and content for social media marketing. It is among the most common types of marketing strategy today and has a huge demand across several industries.

Also Read>> Social Media Marketing Skills You Must Have

Mobile Marketing

Designed for delivery to smartphones and other handheld devices, mobile marketing renders customers with customized information that encourages ideas, services and goods. Mobile is here to stay and 80% of people worldwide spend time on mobiles devices.

There is an array of mobile marketing strategies to try:

• In-game mobile marketing
• Location-based marketing
• Mobile search ads
• Mobile image ads
• App-based marketing

Local Marketing

Also referred to as neighbourhood marketing, local marketing takes many forms and contact customers via mail, local team sponsorships and in-town events. It allows an organization to develop a customer base in the proximity of the business’s location.  It uses a wide variety of strategies to build awareness in a locality, city or any specific region.

Guerrilla Marketing

An advertising strategy to promote products and services with little budget, guerrilla marketing relies on unconventional marketing strategy. It takes the audience by surprise creating abundant amounts of social buzz. This strategy aims to hit the customer at a more personal and memorable level.

Check out Guerilla Marketing

Content Marketing

A strategic marketing approach emphasizes on creating unique, relevant and consistent content to draw people and retain potential customers to drive profitable customer action.  It can get you increased sales, better consumers who have loyalty and cost savings. Regardless of what type of marketing you use, content plays a great role in all sorts of marketing. The secret of content marketing is adding value.

Email Marketing

One of the main types of marketing strategy, email marketing directly impacts search engine rankings which can be extremely effective.  Scores of B2B marketers depend on email marketing as the main passage to connect with audience.

A few of the aspects that can be used for a better marketing campaign are:

• Pictures and searchable content
• Generating new leads
• Subject line
• Pre header
• Hyperlinks

Learn What is Email Marketing?

Conclusion

These are some of the ways for your company to create value and ultimately thrust your performance. Based on the business needs of a company and your career interests, learn any of the above types of marketing strategy.

————————————————————————————————————————-