Basics of Digital Marketing for All

Offered byState Bank of India

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Course Info

Basics of Digital Marketing for All
at
State Bank of India
Overview

Dive into Digital Horizons: An accessible primer on digital marketing essentials, empowering everyone to navigate and succeed in the online realm.

Duration	4 weeks
Total fee	Free
Mode of learning	Online
Difficulty level	Beginner
Official Website	Explore Free Course
Credential	Certificate

Basics of Digital Marketing for All
at
State Bank of India
Highlights

Earn a Paid Certification after completion
Doubt support sessions available
Access to course content

Basics of Digital Marketing for All
at
State Bank of India
Course details

Skills you will learn

Search Engine optimization Email marketing Digital marketing Advertising SEM Marketing SEO Social media marketing Online Marketing Web Analytics

What are the course deliverables?

An Overview of Digital Marketing Tools
Search Engine Optimization (SEO) & Search Engine Marketing (SEM)
Social Media Marketing & Content Strategy
Email Marketing & Web Analytics

More about this course

Digital marketing (internet marketing) refers to advertising delivered through digital channels such as social media, email, websites, search engines and mobile applications. In short, it is referred to all forms of online marketing activities.
Marketing has always been about connecting with the prospects at correct time and place.

Basics of Digital Marketing for All
at
State Bank of India
Curriculum

Module 1: Introduction to Digital Marketing

1.1 Demystify Digital Marketing

1.2 Digital Marketing Tools to expand business

Module 2: SEM & SEO

2.1 Introduction to SEM & SEO

2.2 Paid Advertising (SEM)

Module 3: Social Media Marketing & Content Strategy

3.1 Introduction

3.2 Omni Channel Marketing - Use of Different Social Media Platforms

Module 4: Email Marketing & Web Analytics

4.1 Introduction to email marketing

4.2 Email Marketing Platforms

Basics of Digital Marketing for All
at
State Bank of India
Faculty details

Raja Sekhar Beera

A senior banker at SBI with 22 years of diversified experience both in India and the USA covering varied fields of banking like General Banking, Treasury, International Banking and Training system.

Jayasri Lalitha

A senior banker with over 27 years of experience in the State Bank of India, she is at present member of faculty at the State Bank Institute of Innovation and Technology, an Apex institute of the SBI for imparting training on Banking Technology.