Influence Essentials for Leadership and Marketing

Offered byState Bank of India

Provider Info

Courses

Course Info

Influence Essentials for Leadership and Marketing
at
State Bank of India
Overview

Explore the power of 'Influence'—a force shaping emotions and actions. Grasp its nuances and master the skill to effectively lead, market, and influence others.

Duration	5 weeks
Total fee	Free
Mode of learning	Online
Difficulty level	Beginner
Official Website	Explore Free Course
Credential	Certificate

Influence Essentials for Leadership and Marketing
at
State Bank of India
Highlights

Earn a Paid Certification after completion
Access to course materials
Doubt support sessions are available

Influence Essentials for Leadership and Marketing
at
State Bank of India
Course details

Skills you will learn

Marketing

What are the course deliverables?

* Meaning, concept, and significance of Influence
* Types and stages of Influence
* Techniques and skills associated with the process of Influence
* Customer decision-making process
* Impact of influence on the customer decision-making process
* Influencer Marketing, Concept and Types
* Role of Influencer Marketing in business

More about this course

Influence plays an important role in nurturing human thoughts, ideas, and concepts. As children, we are influenced by our parents, teachers, and friends. As we grow up, peer influence and other external influences play an important role in our decision making.
While influencing or being influenced is a natural phenomenon, scientific analysis and methodical application can help in shaping human behaviour.
Influence is not just about the gift of the gab or talking to people, it is about taking charge and making people see, understand, and agree with one’s perspective.

Influence Essentials for Leadership and Marketing
at
State Bank of India
Curriculum

Week 1 : The Realm of Influence - Meaning, Concept and Significance

Week 2 : Techniques & Skills for Effective Influence – Learning and adapting to key Influencing Techniques & Skills

Week 3 : Leveraging Influence for Leadership and People Management

Week 4 : Influencing Customer Decisions – Applicability of Influence for Marketing of products and services

Week 5 : Influencer Marketing – Identifying and empowering influencers for brand building.

Influence Essentials for Leadership and Marketing
at
State Bank of India
Faculty details

Lakshmi R Srinivas

Ms. Lakshmi Ramakrishna Srinivas, BA (Hons) & M.A., General Manager & Director, State Bank Institute of Consumer Banking (SBICB), has worked in various domains in her career of more than three decades with State Bank of India.

Hari S Iyer

Hari S Iyer, M Com & CAIIB, Dy General Manager & Senior Faculty, State Bank Institute of Consumer Banking, is a career banker with an experience of over 35 years with State Bank of India.