Certificate in Marketing Strategy

Offered byeCornell

Certificate in Marketing Strategy
at
eCornell
Overview

Mastering Marketing: Elevate Your Strategy with a Certificate in Marketing Excellence for Modern Business Success

Duration	4 months
Start from	Start Now
Total fee	₹3.13 Lakh
Mode of learning	Online
Official Website	Go to Website
Credential	Certificate

Certificate in Marketing Strategy
at
eCornell
Highlights

Earn a certificate of completion from eCornell
Learn from expert faculty
Real world projects

Certificate in Marketing Strategy
at
eCornell
Course details

Skills you will learn

Marketing Research Advertising Software Testing Marketing Statistics Communication skills

Who should do this course?

Entrepreneurs and small business owners
Anyone responsible for bringing a product to market
Non-marketing professionals and business leaders looking to develop customer strategy

What are the course deliverables?

Gain a broad vision for marketing, customer lifetime value, and the steps required to take a product to market
Identify the stages of a customer journey and segment potential customers
Select the most promising customer segments to target, and position a product to meet those needs of those customers
Use marketing and customer response tools to determine product features and conduct product testing
Assess potential distribution channels and select optimal ones

More about this course

Marketing is not just advertising; marketing is a form of customer-centric management that generates value for the consumer
To do this successfully in the 21st century, you need to be well-versed in the systematic analysis of data and statistics used for creating, communicating, delivering, and exchanging offerings for customers, clients, partners, and society at large
In this certificate program, you will build the skills needed to take a product to market, leveraging analytics at each stage to make informed decisions
You will discover how to craft a marketing strategy for both going to market and managing existing customers, as well as the basic quantitative methods that support it, including market segmentation, targeting, positioning, product development and testing, pricing, channels, and promotion

Certificate in Marketing Strategy
at
eCornell
Curriculum

Key Performance Indicators for Marketing

The Customer Journey and Segmentation

Targeting and Positioning

Product Design and Testing

Setting Up Distribution Channels

Establishing Effective Pricing

Promotion and Attribution Strategy

Marketing Symposium

Certificate in Marketing Strategy
at
eCornell
Faculty details

Stijn van Osselaer

Professor Stijn van Osselaer is S.C. Johnson Professor of Marketing at the Johnson Graduate School of Management. His research focuses on branding, customer loyalty, connecting customers with service providers, and the influences of learning, memory, and cognition in consumers’ decisions. His work has appeared in the Journal of Marketing Research, Journal of Consumer Research, Journal of Marketing, and many other scientific journals.