Digital Marketing Online Courses & Certifications

Reason

Impact and Benefit

Rapid Digital Economy Growth

India's digital economy is poised to hit $1 trillion by 2025, increasing demand for digital marketing professionals. 

High Internet Penetration

With over 750 million internet users, the scope for digital marketing in reaching a vast audience is enormous.

Expanding E-commerce Market

Projected growth in e-commerce demands expertise in digital sales and marketing strategies.

Diverse Career Opportunities

Digital marketing offers various roles including SEO experts, content managers, and data analysts, reflecting the sector's breadth.

Growing Online Brand Presence

As brands focus more on online presence, the need for digital marketers to manage and enhance this presence grows.

Attractive Salary Prospects

Competitive starting salaries, which increase significantly with experience and expertise.

Flexibility and Scalability of Skills

Online courses offer the flexibility to learn cutting-edge skills that can be scaled as the market evolves.

Skill Gap Addressing

With a rapid digital transformation, there's a continuous need for up-to-date digital marketing skills.

How to Make a Career Switch to Digital Marketing

Scope of Digital Marketing

Job Role

Roles & Responsibilities

Salary (p.a.)

Digital Marketing Specialist/Manager

1. Develop and implement marketing strategies.

2. Manage online content and campaigns.

3. Analyze digital data to improve performance.

4. Coordinate with sales teams and stakeholders.

5. Oversee social media and SEO efforts.

₹ 9.0 Lakhs

SEO Specialist

1. Conduct keyword research and optimization.

2. Analyze website traffic and rankings.

3. Improve website structure and content.

4. Build and manage link-building strategies.

5. Monitor and report on SEO results.

₹ 4.7 Lakhs

Social Media Specialist

1. Create engaging social media content.

2. Monitor trends and audience preferences.

3. Manage social media advertising campaigns.

4. Engage with followers and influencers.

5. Analyze performance metrics and reports.

4.5 Lakhs

Content Marketing Manager

1. Develop overall content strategy plans.

2. Manage content creation and distribution.

3. Oversee editorial calendar and workflows.

4. Measure and analyze content effectiveness.

5. Coordinate with other department teams.

13.5 Lakhs

PPC/SEM Specialist

1. Manage PPC accounts and budgets.

2. Optimize bids and keywords regularly.

3. Analyze PPC campaign performance data.

4. Create and test ad copy.

5. Track and report SEM metrics.

8.0 Lakhs

Email Marketing Specialist

1. Design and implement email campaigns.

2. Segment email lists for targeting.

3. Analyze campaign performance, adjust strategies.

4. Test and optimize emails for engagement.

5. Manage email databases for leads.

4.2 Lakhs

Affiliate Marketing Manager

1. Develop and manage affiliate programs.

2. Recruit new affiliates; grow network.

3. Monitor affiliate practices and compliance.

4. Optimize offers and promotions strategically.

5. Track and analyze performance metrics.

5.7 Lakhs

Copywriter

1. Write clear, compelling copy consistently.

2. Edit and proofread content as needed.

3. Research topics for accuracy, relevance.

4. Collaborate with designers on layout.

5. Adapt tone for various platforms.

5.5 Lakhs

Influencer Marketing Manager

1. Identify and partner with relevant influencers.

2. Negotiate contracts with influencers and agencies.

3. Develop influencer campaign strategies and execution.

4. Monitor campaign performance and metrics.

5. Build and maintain influencer relationships. 

5.2 Lakhs

Marketing Analyst

1. Analyze data to identify market trends.

2. Measure effectiveness of marketing campaigns.

3. Create detailed reports on findings.

4. Advise on strategic marketing decisions.

5. Track and forecast market movements.

9.3 Lakhs 

Step

Description

1. Enroll in Online Courses

Sign up for online courses on platforms like Coursera or Udemy that offer comprehensive digital marketing programs.

2. Follow Industry Leaders

Subscribe to blogs, YouTube channels, and podcasts from digital marketing experts to gain insights and stay updated with industry trends.

3. Join Online Forums and Groups

Participate in digital marketing forums and social media groups to discuss concepts, ask questions, and share knowledge.

4. Practice with Real Projects

Apply what you learn by working on real-world projects, whether personal or freelance jobs, to gain practical experience.

5. Obtain Certifications

Complete certification programs from recognized platforms like Google Analytics or HubSpot to validate your skills.

6. Attend Webinars and Workshops

Join webinars and virtual workshops to learn from experts and network with other digital marketers.

7. Use Simulation Tools

Utilize digital marketing simulation tools available through educational platforms to practice strategies in a risk-free environment.

8. Keep Learning and Adapting

Digital marketing is constantly evolving, so continue learning new tools and techniques to stay competitive.

Specific Skills

Keyword research

SEO content creation

Link building strategies

PPC campaign management

SERP analysis

Google Ads expertise

SEO and SEM tools proficiency

Specific Skills

Content strategy development

Blogging

Video content production

Content distribution channels

Content calendar management

Editorial standards setting

Analytics for content engagement

Specific Skills

Social media content creation

Social media analytics

Campaign management and reporting

Brand voice consistency

Community management

Influencer collaboration

Crisis management on social media

Specific Skills

Designing email templates

Segmentation and personalization

A/B testing for emails

Email automation

List management and growth techniques

Performance measurement and analytics

Spam regulation compliance

Specific Skills

Data collection and analysis

Google Analytics proficiency

Conversion tracking

User behavior analysis

Dashboard creation and management

Performance metrics interpretation

A/B testing and multivariate testing

Specific Skills

Digital marketing strategy formulation

Budget allocation and ROI analysis

Cross-channel marketing integration

Competitor and market analysis

Digital project management

Customer journey mapping

Compliance and legal issues

Specific Skills

Mobile advertising techniques

Mobile SEO

App marketing strategies

Location-based marketing

SMS marketing campaigns

Mobile analytics

UX/UI principles for mobile

Purpose

Tools

Features

Website Performance

Google Search Console 

Check how your website pages are performing, which queries are letting your audience find you, etc. 

PageSpeed Insights

Check how your webpage performs across mobile devices and websites, image loading time, etc

Content Management System (CMS)

WordPress

Blogging, block editors, photo galleries, themes, Google Web Story, SEO extensions, etc

Shopify

For content management, eCommerce, analytics, customisable templates, etc

SEO and SEM

AnswerThePublic

Provides long-tail keywords and the most popular queries around any keyword

SEMrush

Competitor research, topic research, keywords for SEO and PPC purposes, link building, social media management, etc

Yoast SEO

Best SEO plugin for WordPress used for improving on-page SEO elements

Google Keyword Planner

Used for keyword research, PPC, marketing campaigns

Email Marketing 

HubSpot 

Marketing automation, email marketing, etc

Litmus

Email design, testing, analytics, etc

Social Media Marketing

Buffer

Social media management, analytics tracking, scheduling posts, etc

Sprout Social

Social media analytics, social listening, scheduling, engagement monitoring, etc

Digital Marketing Metrics tracking

Google Analytics

Website data, metrics tracking, etc