MBA in General Management (Digital Business)
offered by UPES Dehradun

A NAAC accredited
Private University
Estd. 2003

MBA in General Management (Digital Business)
at
UPES Dehradun
Overview

Equips you with the knowledge and skills to navigate the rapidly evolving digital landscape

Duration	2 years
Total fee	₹1.75 Lakh
Mode of learning	Online-Real Time
Official Website	Go to Website
Course Level	PG Degree

MBA in General Management (Digital Business)
at
UPES Dehradun
Highlights

Applications Open for 2025: https://bit.ly/UPES2025?open-reg
Fee payment can be done in instalment
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UPES in ranked 52nd among Indian universities and 39th in the management category by NIRF 2023
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MBA in General Management (Digital Business)
at
UPES Dehradun
Course details

Who should do this course?

Individuals with experience in business, marketing, sales, or other fields who want to gain expertise in digital business strategies and tools

Individuals who want to launch or grow a digital business and need a strong foundation in digital business models, strategy, and implementation

What are the course deliverables?

Develop an in-depth understanding of the dynamics of the global Digital Business ecosystem.
Develop skills surrounding the key marketing and branding components of an online business.
Analyze the issues managers face in internet-based organizations.
Demonstrate analytical skills, with respect to dynamics of digital business.
Apply business and technical knowledge to achieve and maintain market leadership positions in the Digital Business space.
Exhibit assessment and design skills for research, promotion, and communication strategies within the Digital Business ecosystem.

More about this course

An online MBA with specialization in Digital Business from UPES Online prepares learners to lead digital transformations and innovate in the digital realm

This 2-year program equips learners with an understanding of digital business transformations and new business models to drive digital innovation

Fee is for international students: $2,083 (Per Semester $521)

MBA in General Management (Digital Business)
at
UPES Dehradun
Curriculum

Semester 1

Economics & Management Decisions

Financial Management

Marketing Management

Quantitative Techniques for Management Applications

Operations & Material Management

Semester 2

Human Resource Management

Customer Relationship Management

Project Management & Contract Administration

Strategic Management of Technology & Innovation

Research Methodology

Semester 3

Introduction to Digital Business and Social Media Tools

Digital Business Models and Design Principles

Digital Brand Management

Digital Marketing

Business Analytics for Managers

Semester 4

Data Visualization

Business Policy & Strategy

Digital and Business Laws

Digital Payments and E- Business & E-Commerce

Dissertation

MBA in General Management (Digital Business)
at
UPES Dehradun
Faculty details

Dr. Rajesh Gupta

Professor, Operations Management / Project Management

Dr. Arvind Kumar Jain

Sr. Associate Professor, Marketing Management

MBA in General Management (Digital Business)
at
UPES Dehradun
Placements

Top Recruiters for UPES Dehradun

Adani Group

AIRBUS GERMANY

Cummins India Ltd

Deloitte

Fedex Express

Flipkart

General Motors

HCL

HDFC Bank

JBM IndustriesLtd

JK Tyres

Nestle

Novartis

pwc

Rockwell Collins

Samsung

Schlumberger

Unisys India

Wipro

Zensar Technologies

View placement details

MBA in General Management (Digital Business)
at
UPES Dehradun
Entry Requirements

Graduation Up Arrow Icon

No specific cutoff mentioned
Candidate completed Graduation in any discipline with mentioned marks (or an equivalent CGPA) by any recognized university are eligible. Candidate will get 5% relaxation in marks in case of more than 2 years of experience.